The Highly Regarded Venture Builder that Built Lazada

Before I became fully committed to online shopping in Lazada Philippines, I did scour and sifted through the web first to find some background information about the website that I was about to deal with. I of course will not buy from someone or for this matter from a company online that I did not thoroughly researched first as that can put my hard-earned money at risk. It was a great thing that I did my research because that is how I discovered that the company is built on a really solid foundation by another company.

Yes you heard that right, Lazada Philippines was created and put out on the internet by a different company called Rocket-Internet. The name sounded really catchy, thought provoking and powerful and emanates a certain kind of energy that only comes off of big things and powerful people. That observation just makes a lot of sense as the name itself comes from a machine that defies gravity and go against atmospheric barriers carrying loads that are twice its own weight. Where does the company Rocket-Internet fit in Lazada’s smashing success? It fits in right inside the core of it because all that power and all that business might all came from the company. So what does Rocket-Internet do? The answer to that very straightforward no beating around the bush kind of question is very simple too, the company builds, creates and eventually sells (not regularly) online business ventures and without them backing Lazada Ph, our favorite online shopping website would have have not had the amount of success that it has enjoyed within just a year of its creation.

There would be no Lazada Philippines if there is no Rocket-Internet running the whole show behind the curtains. Okay now to provide a quick primer on what Rocket-Internet is doing, here a quick at a glance peek at their basic business concept.The term is business incubation; this business process involves an incubator company and a start-up business. The incubator company (Rocket-Internet) provides all the support it could give to the business start-up to help it get a head start and avoid if not eliminate failures that are very prominent during the first two years of doing a business.

Most companies that are starting out and did not go through a business incubation process usually or more often than not will meet its early demise within the first two years of operating. Those starting businesses however that has undergone business incubation or created by business incubators like Rocket-Internet are almost always guaranteed success. That is because incubator companies like Rocket-Internet employs business support systems that are designed to see a new company through growing pains of starting up. They utilize and take advantage the wealth of business resources they have like technology, expert manpower, proven ideas and capital. Rocket-Internet is like no traditional business incubators out there because what they do is that they take an existing proven internet business idea and re-introduce them to another market where the idea has never been seen or heard before and that is where they would thrive. That is the driving force behind Lazada Ph.