We have always
been fond of doing things easier and faster. I think the modernization of
Internet usage helped defined how to make things easier. From gathering
information to communicating in real time, Internet played a big role in reach
that feat. It didn’t stop there; Internet went from being an option to use to a
necessity in our daily ventures. It translated a lot of the usual offline
activities we do to online as well. One sample is the option shop online. This
allows anyone to shop while they are right on their living rooms or even their
own bedroom. Online shopping started to rise ever since Lazada Philippines was launched in the
country and other online stores showed up from everywhere. Prior to their
arrival, the industry in Ecommerce was almost flat in growth. To most online
users, shopping online was never choice or option to them back then.
Majority of the
local online users visit local online classified websites when they are looking
for second hand items. For customers who want to buy brand new items, they
usually go to traditional malls to buy it. Actually, it is expected from us
since we grew up shopping on traditional offline malls by our parents. In
online shopping, we fail to realize that we can actually save our time and
money. How does online shopping benefit us? With online shopping, local online
customers can shop wherever they may be. Money spends on usual travel expense
going to the location of traditional malls can now be saved by customers. This
was the greatest challenge of the Philippines’ Online Shopping Mall when they
launched here in the Philippines.
One of the
challenges that they were facing is how they can tap the untapped online
community in the country. Non-credit cardholders that are why only few can pay
online populate the population of the country. There are still some questions
on the reliability of online transactions. We are actually aware of the
possibility of having online scams and frauds in online shopping. The local
Ecommerce industry in the country is now expanding. To see the progress of
Lazada online mall making an impact on the local Ecommerce is quite amazing.
Customers can even check their TVC on top local channels that was aired during
primetime to prove how legitimate they are.
What solution
did they come up with in the usual Ecommerce woes in the country? They called
Cash on Delivery or C.O.D offered an alternative payment method. This is a
payment method that is actually rare to see available in any online business. A
lot of risk lies when an online business offers that kind of payment method
online. It is payment method that allows online users to pay only after they
receive their orders. They will only need to pay cash once they received their
orders in real time. Customers can keep the payment up until they have received
their orders in real time. The intention is to make sure that their customers
will be at ease with their online shopping with them.
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