Internet usage’s demand is ever
growing with the help of mobile penetration; it catapulted Internet into the
necessity side for most of local online users. The rise of Internet involves
the explosion of social media and Ecommerce.
A good example is online shopping were it is taking its share in
popularity among the local online users in the Philippines. Most of us never
thought the local online market would accept it if we go back two to three
years ago. It's actually expected since the rate of fraud in the country is
high both in online and offline.
As a result, everyone in the
country always reconsiders transactions online. Top websites in the country
were local online classified ads in the buy and sell industry. They showed the
ropes to the arrival of online malls by allowing online users to buy and sell
on their website. In the marketplace industry, a community was created because
of these buy and sell websites. The local audience didn't know where to go if
they went to buy something when local online classifieds still did not exist in
the country. Online users are using it as their measurement in pricing. It
changed how online users perceive Internet connection on a more diverse aspect.
These online ads website became an online place for local online users to buy
and sell.
Local online users deal with
third party resellers, unlike in Ecommerce. Customers usually prefer and go
with offline transaction. Group buying websites also has its fair share for the
local online user behavior. It paved way for the Ecommerce industry in the
country. People were already familiarized with Ecommerce websites upon their
arrival. People consider online shopping probably due to the fact that the
reward is higher than risk. Customers who experience shopping on group buys
websites found deals that can only be found on group buy deals. Their prices
were way below the SRP that customers will have a hard time to pass. It was
only last year when website like Lazada
Philippines was launched in the Philippines. It is an "Amazon"
type of venture present across South East Asia.
The Samwer brother owns this
venture along with the other ventures under Rocket Internet as well. They made
significant impact in the local Ecommerce industry with their offering of
unconventional offline payment methods. The online payment methods they offer
provide customers to be in control. Customers are only allowed paying via
credit card or PayPal by most online malls. However, with this payment method
alone, it limits the customers in making a transaction with online stores.
Local online users first introduced C.O.D. or Cash on Delivery. This payment
method helps them to tap the untapped marketing in the country. The majority
markets are these customers who are unable to pay online the conventional way.
This allowed the Ecommerce industry to reach new heights now that this market
is tapped for online. It is one of the key executions they did in order for
them to change how Ecommerce is now from before.
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