Wednesday, September 4, 2013

Lazada Philippines: The arrival of a game-changer in Ecommerce


Online shopping is reaching an all-time high in the country during these days. It definitely helped the status of Ecommerce as an industry online. Back in the days, Ecommerce was actually a struggling online industry believe it or not. It was hard for them to penetrate the local online users in the Philippines. But the moment Lazada Philippines came into the online business picture, online competitors run by local businessmen showed up while online shopping continued its rise in the local online market. The industry of Ecommerce in the Philippines was quite low before they arrived in the country.

The local online users never thought of online shopping as their alternative option in shopping in the past. Local online users usually visited local online classified websites when they are looking for a second hand item. Conventionally, customers prefer to go on traditional mall when they want to purchase something brand new. Offline malls are actually part of our culture as we grew up visiting them when we want to buy something. Thinking of online shopping, we can actually save more time and energy if we choose it over traditional shopping. How can online users benefit from doing online shopping instead? If local consumers opt for online shopping, they can do wherever and whenever they want. Customers are no longer required to go to traditional offline malls saving them more money on the usual gas expense.

It is one of the issues that Lazada was facing when they established their online mall website in the country. It's also challenging for them to be able to tap the untapped market in online of the Philippines. Since most of the populations are not credit cardholders, only few can pay online conventionally. Having a culture that does not trust online transactions also has contributions to it. We are actually aware of the possibility of having online scams and frauds in online shopping. The industry of Ecommerce in the country is now on the verge of rising as an online industry. In fairness to the Philippines’ Online Shopping Mall, it only took them an over a year to establish themselves in the local Ecommerce.

As for the trust and credibility status, Lazada showed up on TVC during primetime at top local channels in the country. They formulated a solution in order to break the Ecommerce silence in the country. The Philippines' Online Shopping Mall offered Cash on Delivery or more known as C.O.D. as an alternative payment method. This is a payment method that is not usually offered by online businesses. It's actually a very risky payment method that not all online stores are willing to gamble. Payments are not usually required right away with payment method. Customers can do cash payments once Lazada delivers their orders at there very home. Customers will be satisfied to know that they won't be scammed since they can keep their money up until their order arrived at their home. The intention is to give their customers the impression that they won't be scammed.

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