Online shopping
is reaching an all-time high in the country during these days. It definitely
helped the status of Ecommerce as an industry online. Back in the days,
Ecommerce was actually a struggling online industry believe it or not. It was
hard for them to penetrate the local online users in the Philippines. But the
moment Lazada
Philippines came into the online business picture, online competitors run
by local businessmen showed up while online shopping continued its rise in the
local online market. The industry of Ecommerce in the Philippines was quite low
before they arrived in the country.
The local online
users never thought of online shopping as their alternative option in shopping
in the past. Local online users usually visited local online classified
websites when they are looking for a second hand item. Conventionally,
customers prefer to go on traditional mall when they want to purchase something
brand new. Offline malls are actually part of our culture as we grew up
visiting them when we want to buy something. Thinking of online shopping, we
can actually save more time and energy if we choose it over traditional
shopping. How can online users benefit from doing online shopping instead? If
local consumers opt for online shopping, they can do wherever and whenever they
want. Customers are no longer required to go to traditional offline malls
saving them more money on the usual gas expense.
It is one of the
issues that Lazada was facing when they established their online mall website
in the country. It's also challenging for them to be able to tap the untapped
market in online of the Philippines. Since most of the populations are not
credit cardholders, only few can pay online conventionally. Having a culture
that does not trust online transactions also has contributions to it. We are
actually aware of the possibility of having online scams and frauds in online
shopping. The industry of Ecommerce in the country is now on the verge of
rising as an online industry. In fairness to the Philippines’ Online Shopping
Mall, it only took them an over a year to establish themselves in the local
Ecommerce.
As for the trust
and credibility status, Lazada showed up on TVC during primetime at top local
channels in the country. They formulated a solution in order to break the
Ecommerce silence in the country. The Philippines' Online Shopping Mall offered
Cash on Delivery or more known as C.O.D. as an alternative payment method. This
is a payment method that is not usually offered by online businesses. It's
actually a very risky payment method that not all online stores are willing to
gamble. Payments are not usually required right away with payment method.
Customers can do cash payments once Lazada delivers their orders at there very
home. Customers will be satisfied to know that they won't be scammed since they
can keep their money up until their order arrived at their home. The intention
is to give their customers the impression that they won't be scammed.
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