How many of us
struggle when we don’t get connected to the Internet for a week? I’m pretty
sure a lot of us are guilty with this. This just shows how remarkably it became
part of our life or how we do our daily activities. It has become more of a necessity rather than
just an option. The trend in online nowadays is online shopping, which is
currently on the rise in the Philippines. Online users actually didn't find
online shopping reliable a couple of years ago. Frauds and scams happen most of
the time both in online and offline in the Philippines. This made online
transactions unattractive for most local online users. In the local online
space, local online classified websites were the premiere local websites
closest to Ecommerce. It helped the arrival of online malls in the country.
An online
marketplace was eventually created because of their online presence. It made it
hard for local online users to buy what they want online when local online
classifieds didn’t exist yet. It was just used mainly for pricing comparison of
items consumers want to buy. It paved way for local online users to maximize
the usage of Internet. It was a venue for buy and sell local online audience.
This was very different from Ecommerce since it is being populated of sellable items
care of third party resellers or suppliers. Customers usually pay offline when
dealing with third party resellers.
Group buying
websites also had the same influence on the local online users. They paved way
for upcoming Ecommerce websites in the country. By the time they arrived in the
country, local online users were sort of familiar on how to deal online with
Ecommerce websites. One reason why online shopping was ever considered is
because they can gain more than what they are risk. Group buy website offered
unconventional better deals to local online users. Prices offered by them were
at rock bottom that it is too hard to pass on.
Last year,
Lazada Online mall was launched in the Philippines. It is an online store
venture available in South East Asia. The Samwer brothers own this venture
under there German based company Rocket Internet. Lazada has very
friendly payment methods that helped the Ecommerce industry to online
prominence. These online payment methods help customers decide which is more
suiting on their payment capabilities. It is usually credit card or PayPal that
it is allowed to be use for paying online by online malls. Both credit card and
PayPal payments are usually a problem for local online customers since they
don't possess any of the two. They were one of the first online malls to offer
Cash on Delivery or C.O.D. as an alternative form of payment method. This made
the untapped market a reachable market audience in the Philippines. As a matter
of fact, it is the majority of the local market in the Philippines. It allowed
the Ecommerce industry to further grow with these markets now included.
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