The online shopping company Lazada and its
creator Rocket-Internet are two companies that do not recognize limits as far
as success is concerned. These two are companies with extremely unlimited
potential and let us examine why it is so. Starting off with Rocket-Internet,
this company has been the stuff of legends both in online business incubation
world and the world of e-commerce. It is the biggest online business incubator
in the world and that is a fact. This gargantuan internet company has been
building, creating and propelling great online start-ups to e-commerce rock
stardom for more than a decade now starting as early as 1999.
Since then, it
has built over 100 industry dominating online businesses, internet ventures and
e-commerce websites in over 50 countries all over this planet. Simply put, if
there is an internet connection and if there is money to make, Rocket-Internet
is going to be there. So where is this amazing online venture builder that
built the country’s first online shopping mall located at? I assume that you
might have initially guessed it is Silicon Valley or somewhere in the good old
US of A well trust me that was my initial reaction too when I was reading on
the topmost page of their official website until I came down to the information
that says they are operating out of and has the corporate headquarters in Berlin,
Germany, a city in which teach heads and other people in the information
technology and internet industry tout as Europe’s answer to Silicon Valley much
like how Bollywood is India’s answer to America’s Tinseltown which is of course
Hollywood. The Rocket is running strings
of offices scattered worldwide covering 25 countries including our very own the
Philippines. The satellite office in the Philippines is of course located in
the vibrant Central Business District of Makati where most of the big name
multinationals are found.
The company’s goal in establishing that huge presence
in different countries is to make sure that all developed and up and coming
markets are given full attention and coverage. The primal aim of the company’s
business of to build profitable, transaction driven business concepts. Rocket-Internet
is an online business incubator sand provider of venture capital but it does
not stop on those two things and try as much as possible to be everything they
could possibly can for their online ventures. So they put together all the necessitous
ingredients to create intricate unbeatable final results such as finance,
manpower, concept and of course technology. It is not by mere chance that
Lazada Philippines succeeded in the local market in such as very short span of
time, it is because Rocket-Internet placed all its expertise and operational
knowledge in making sure that the company achieves its goal of existence which
is to produce profit and service its customers to the fullest. The company is
involved during the harder beginning stages of operations covering all essential
functions just so everything is seamlessly done. The future is not certain but
what is certain is that this company is going to be there in the long run.
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