Tuesday, September 10, 2013

Lazada Philippines: Ecommerce should be a force to be reckoned with in the online industry

The Internet competition in the country is becoming harder each day. More and more online stores are being put up for business. This is a good sign that Ecommerce is a force to be reckoned with for business investors. It is actually a surprise for many that Ecommerce would go this far comparing it to the days were it was usually a red flag for many business opportunist in the country. What makes it amazing is that it was only a couple of years ago when Ecommerce was a struggling industry in the Philippines.

A lot of the local online competitors slowly showed up after Lazada Philippines came into the picture while the online shopping trend begun in the Philippines. The growth of Ecommerce in the past was very slow a few years before they arrived in the country. The local online community never considered online shopping as their option in the past. They usually buy second hand items at local online classified ads by most local online users. A customer would typically go to traditional offline malls when they want to buy something that is new.

It's actually inevitable for us to visit traditional offline malls when we want to buy something since we grew up that way. Time and money can actually be saved if only local consumers choosing online shopping over traditional offline shopping. How can online shopping actually give us more benefits? With online shopping, local online customers can shop wherever they may be. Money spent on travel expense will now be deducted since customers won't need to travel to the location of traditional malls.

This is the issue that they wanted to address when they were launched in the Philippines. The goal for them is to actually tap on the untapped market online in the country. The online market in the country was hard to penetrate since majority of the population can't pay online due to most of them not have their own credit card. We are just used to not trusting online transactions immediately. It's no secret that we know the existence of online scams and frauds.

Good thing that Ecommerce now is starting to grow in the Philippines. To see the progress of Lazada online mall making an impact on the local Ecommerce is quite amazing. Customers can even check their TVC on top local channels that was aired during primetime to prove how legitimate they are. Given the limitations in Ecommerce, how did they solve it? Cash on Delivery or C.O.D. payment method as offered by them as an alternative payment.

Online malls usually don't offer this kind of alternative payment method to online customers. This payment method is risky for any online business. This payment method doesn’t require customers to pay them upfront. Customers can pay cash right after their orders are handed over to them during delivery. No need for customers to worry since they get to keep their money up until they receive their orders. This is more of insurance for customers that they are not a scam online store.


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