Monday, September 23, 2013

PRO-FRIENDS: Always keeping abreast of current technology

The Property Company of Friends, Inc. recently announced on their ProFriends official page that they are going to launch the website’s mobile version. I thought it was a really cool idea because with the mobile application of the website, home buyers can now easily squeeze in a quick virtual tour of the real estate developer’s most updated property offerings in between their daily routines. I think it was the first real estate mobile application in the local real estate industry. I have never heard of any other real estate company in the Philippines that have their web pages specifically customized to fit smart phones, tablets and other internet capable mobile devices just like your blender (Nah I am just kidding lol!)

The aim of Profriends with the recent launching of this brand new mobile version of the Profriends website is of course to cater to the tech savvy market segments that are increasing at a dizzyingly rapid pace. It is a very strategic customer service and marketing move initiated by Profriends. It is high time to make such a technological decision because everyone nowadays is always online. People are increasingly becoming more and more aware of the unlimited power that the internet can provide. This feature is designed for people who are always on the go and who has very little time to log in on a regular computer. 

One of the essential features of the app includes the capability provided to the user to zoom in and out of the web pages. The zoom in and zoom out feature of course is very important and absolutely necessary for mobile devices given their very compact design. It allows website visitors to properly adjust the resolution to a size that is more comfortable for them to view. The mobile site also features different icons that can be tapped via the mobile device’s touch screen to easily facilitate sending of inquiries to a Profriends chat representative. Another wonderful and innovative feature of the Profriends mobile application is the auto call feature. What it does is that it gives the website user the capability of easily reaching a phone customer service representative by just pressing on the touch screen icon without the need to log out of the application screen.  The best thing about it is that the call is of course toll free since the call is being placed through the Internet pretty much like how you do it with popular internet phone applications like Viber and Skype. If you prefer sending emails rather than placing an actual live phone call, you may conveniently send a quick message using the application’s auto email feature. The auto email feature allows you to type in a quick message without actually keying in an email address unlike how it is when you are using a regular email feature like Gmail.

For heavy social media users, the application integrates a social media tool that lets a user post their Profriends activities and share it on their friends’ Facebook walls as well as tweet them.  It is always nice to hear about companies getting upgraded to keep abreast of current technological trends. It makes them more exciting and allows them to stay relevant.






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