The past several years have seen a very
substantial progress in internet business and e-commerce. The acceptance rate
of e-commerce and online shopping have also seen a huge leap from the ailing support
it once had to the warm approval that it is currently enjoying. On the
frontline of all those positive things that are happening in local e-commerce
and internet business is Lazada
Philippines, an online shopping company that brought the online retail
concept of online shopping to the consciousness of the general online shopping
population that has been, over the years become fully acclimatized to the
online market place shopping concept. Different aspects of business and
e-commerce has been positively impacted by Lazada Philippines’ presence in the
local online shopping industry and we are going to dig a little deeper and into
the minutiae details of what those positive impacts are and how they improved
the local e-commerce economy whether indirectly or directly.
Shopping convenience and accessibility of
online shopping – among the positive impacts of Lazada’s presence in our still
nascent local online shopping industry, making the process of online shopping
convenient and accessible for the majority of consumers is one of the main
things that the company brought to the table. The company made online shopping
possible and accessible for even the ordinary consumer through the introduction
of alternative means of making payments for online purchases. That alternative
payment method that has been making waves is the cash on delivery payment
method. How did it make the lives of online shoppers a lot easier and
convenient? The introduction of payment method like this one made online
shopping less restricting and less imposing for regular consumers specifically
those shoppers who do not have a credit card but wants to enjoy the benefits of
online shopping. The advantage is that the requirements for people to be able
to participate in online shopping activities has been reduced to virtually
nothing except of course for a valid and legitimate physical address, internet
connection, computer or smartphone or whatever gadget that they want to access
the internet from and lastly of course is cash money. Consumers can shop like how they normally
would shop in a regular shopping store sans the hassle of traveling or
commuting physically to the actual store by just having the goods delivered to
their physical address and paying for it once the item arrives.
Mobility and website availability – the
company, along with its many innovations also introduced the website’s mobile
version, not only people can now shop with convenience and ease with the cash
on delivery payment method mentioned previously but on top of it they can do it
anywhere and anytime, on the way to work during traffic, while hanging out at a
coffee shop, smoking a cigarette at the office smoking area or even in the
shower provided that your smartphone is a Sony Xperia that is purposely built to
resist water contamination.
Local e-commerce growth – the local
e-commerce business has grown in general as shown by the companies that
followed Lazada’s footsteps that has contributed immensely to economic growth
in its entirety.
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