Thursday, September 5, 2013

Lazada Philippines: The dramatic change in Ecommerce

Internet is the most consistent commodity in our lifestyle since the early 2000. It has dramatically changed how we see things. We can now even easily get information at the speed of light unlike before were you need to open encyclopedia always have the latest to be updated in information. It started out as an Information medium to a more complex online activity such as online shopping. Most of us have probably noticed that shopping online is exponentially becoming popular in the Philippines. Believe it or not, this wasn't the case a few years ago; people were hesitant in online shopping. One factor is that both online and offline scams have a high rate here in the country. In the end, this made online transaction the least option to many local online users. What was closest considered in Ecommerce was local online classified websites. Ridiculous as it may be, but this help prepared the rise of the Ecommerce industry. They eventually created a marketplace community in the local online scene.

Buy and sell was harder online classified wasn't available yet and relied only thru offline. Mainly it was used for price comparison for items they are planning to buy these allowed online users to stay longer have other purpose in Internet usage. This online ad websites became a platform for people who want to buy and sell. The local traffic is actually dealing with third party resellers and the website itself. Customers do Offline transactions most of the time. Group buying websites also influenced the local online users. Customers were prepared for online payment by these websites for the coming of Ecommerce websites in the Philippines. By the time Ecommerce arrived in the country, local online users are somewhat familiar in doing transactions online.

The fact that local online users have more to gain in online shopping pushed them in trying online shopping. The amazing deals offered to customers from group buy websites were very rare. Their offered deal was at rock bottom price that it made local online users not to miss out on their deals. A year ago, Lazada Philippines arrived in the country. It is only one of the online store ventures that are available across South East Asia. It is venture under the Rocket Internet umbrella that is owned by the famous Samwer brothers. By offering various payment methods, the Philippines’ Online Shopping Mall helped the Ecommerce grow in the country. Their payment methods featured different payments that allow online customers, which suit them, best.

Traditionally, credit card payments and PayPal payment are the most common payment method allowed by conventional online stores. These conventional online payments are usually the reason customers don't push through with their orders since they don't any of it. They first introduced Cash on Delivery or C.O.D. to the local online users. The untapped market in the past can now be tapped with their offering of this payment method. This is actually the majority market in the Philippines. Moreover, by tapping on this market, the Ecommerce have grown exponentially.

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