Monday, September 16, 2013

Profriends taking a bite off the condo development chunk and taking it to the next level

In the competitive world of real estate development, a real estate company should always be keen in finding ways to reinvent itself to keep up with the other players in the league. The real estate developer Property Company of Friends, Inc. is one prime example of a company that is constantly looking for ways to be at par with industry trends. They are known in real estate circles as a premier developer of quality, affordable housing communities focusing specifically on the private housing category or subdivision type developments that was why it came in as a surprise when I heard (not literally) off their Profriends  tweets last year around the last quarter that they are taking a shot at condo developments. The company is taking it to the next level with their foray into the seemingly overcrowded, saturated condo market. They might be a newcomer to the condo development party but they are a force to be reckoned with based on the latest offering that they brought in to the table. Introducing the Illustrata residences, the first residential condominium project the company launched in Metro Manila. 

Strategically located along Santolan Road still within the enclaves of Cubao, Quezon City, this prestigious residential condominium offers professionals young and old alike as well as couples who are just starting out to build a family the benefit of convenient and comfortable city living sans the insalubrious Metro Manila pollution that is not going away anytime soon. The community is carefully master planned to concatenate the tenants coming from north to south via Epifanio De los Santos Avenue as well as east to west by way of Ortigas Avenue. The Illustrata Residences is reachable moving toward any existing routes that involves major thoroughfares, roads, alternate detours and other public means of human conveyances that go around the city. 
The Profriends official Illustrata Residences website describes Illustrata Residences as a mid-rise residential condominium development project composed of six buildings in the middle of the upper-class posh lifestyle of Greenhills, the tree-lined thoroughfares of new Manila with deep arboreal leanings and the mellow, almost lackadaisically nonchalant atmosphere of the residential enclosures right there on Mariposa. Given these types of milieu, existing and or prospective residences can enjoy their own inner city urban refuge in a reputable address. The description laid out above might sound a bit on the upscale and pricey end. However, do not let looks, specifications and descriptions soak up your passionate desire to own a unit away because the price is not what you think it is. Prices per unit starts at a very low P7, 500 a month which means that the company made it absolutely affordable for the single urban yuppie with a monthly disposable income of at least P20, 000 a month (this is just a speculative figure to illustrate hypothetically how viable the price point is)   
Property Company of Friends, Inc. totally came through with this latest condominium development and proved that they are capable of taking it to the next level.



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