Thursday, October 10, 2013

The core value of Profriends


Many corporate entities and companies get to the direction they wanted to go because of seasoned management expertise, winning operational protocols and recruitment of the right talent for the job. Given all of those desirable attributes that a company should have, having a set of core values makes a company even better than the average corporation out there. That is what I came across with while perusing some articles about the Property Company of Friends, Inc. (Profriends)on one of their forums After sifting through the articles and posts about the company, I realized that the company is beyond just mere real estate development and making profits. What they have is great core values with people-centric ideals that matches their vision-mission of “creating communities, changing lives” perfectly like a how a latex glove would perfectly hugs the ten fingers and two palms of a person’s hand.

Profriends or Property Company of Friends, Inc. have seen success pretty fast, they have moved their way on to the upper ranks of the Philippine real estate industry at a rapid pace that trumps most of their predecessors’ achievements. Success came in for the company in such a very short period of time. To be exact, they have arrived to where they want to be in just less than 15 years, a very daring feat for a business entity in an industry where only the strong survives.To put some figures and numbers on the description above, let’s see how many real estate developments and projects the company has completed within the 14 years that it is operating in the Philippine real estate industry. The company so far has been through 52 property development projects and out of which is 36 projects currently in tow. Most of the community and subdivision development projects that the company has completed are now being enjoyed by many residents with a huge concentration in the Province of Cavite. The projects that the company has put out are mostly focused on tiny, pocket community developments that are made to be affordable and accessible for the mass market but right now, as the company progresses and its calibre is being raised at a very fast rate, the company has also taken a dip into mid-rise condominium developments and single attached housing projects that caters to the upper spectrum of the market.

Profriends came into being through the effort of a group of business minded individuals with the aim of changing the lives of a lot of Filipino families by creating easy-on-the pocket housing projects.
Professionalism, team work, integrity, love of people, customer service, expertise and passion in being a catalyst for change are the things that define the company and its core values. This is the best place for home buyers to get the dream house that they have always wanted. Whatever it is that a person has gone through, whoever he is and what socio-economic demographic he is coming from, Profriends can guarantee that there will be a home that will suit his needs (We used the term “home” as opposed to “house” because it sounds more family-like and fits the Profriends credo perfectly)  
One of the core values of Profriends is providing excellent service to its customers. It is perched right there on top of its priority list because the company is very much aware that without the customers, there will be no business. That is the core value of the company.


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