Many corporate entities and companies get
to the direction they wanted to go because of seasoned management expertise, winning
operational protocols and recruitment of the right talent for the job. Given
all of those desirable attributes that a company should have, having a set of
core values makes a company even better than the average corporation out there.
That is what I came across with while perusing some articles about the Property
Company of Friends, Inc. (Profriends)on
one of their forums After sifting through the articles and posts about the
company, I realized that the company is beyond just mere real estate
development and making profits. What they have is great core values with
people-centric ideals that matches their vision-mission of “creating
communities, changing lives” perfectly like a how a latex glove would perfectly
hugs the ten fingers and two palms of a person’s hand.
Profriends or Property Company of Friends,
Inc. have seen success pretty fast, they have moved their way on to the upper
ranks of the Philippine real estate industry at a rapid pace that trumps most
of their predecessors’ achievements. Success came in for the company in such a
very short period of time. To be exact, they have arrived to where they want to
be in just less than 15 years, a very daring feat for a business entity in an
industry where only the strong survives.To put some figures and numbers on the
description above, let’s see how many real estate developments and projects the
company has completed within the 14 years that it is operating in the
Philippine real estate industry. The company so far has been through 52
property development projects and out of which is 36 projects currently in tow.
Most of the community and subdivision development projects that the company has
completed are now being enjoyed by many residents with a huge concentration in
the Province of Cavite. The projects that the company has put out are mostly
focused on tiny, pocket community developments that are made to be affordable
and accessible for the mass market but right now, as the company progresses and
its calibre is being raised at a very fast rate, the company has also taken a
dip into mid-rise condominium developments and single attached housing projects
that caters to the upper spectrum of the market.
Profriends came into being through the
effort of a group of business minded individuals with the aim of changing the
lives of a lot of Filipino families by creating easy-on-the pocket housing
projects.
Professionalism, team work, integrity, love
of people, customer service, expertise and passion in being a catalyst for
change are the things that define the company and its core values. This is the
best place for home buyers to get the dream house that they have always wanted.
Whatever it is that a person has gone through, whoever he is and what socio-economic
demographic he is coming from, Profriends can guarantee that there will be a
home that will suit his needs (We used the term “home” as opposed to “house” because
it sounds more family-like and fits the Profriends credo perfectly)
One of the core values of Profriends is
providing excellent service to its customers. It is perched right there on top
of its priority list because the company is very much aware that without the
customers, there will be no business. That is the core value of the company.
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