Whenever I am looking at lazada.com.ph/ I
could not contain my excitement on how it resembles the popular online shopping
website amazon.com. Amazon.com was one of the first websites where I had my
first taste of online retail shopping. I bought a lot of stuff from them during
the heydays of online shopping when it was just getting into the consumer’s
consciousness. I shopped at amazon.com before despite the fact that the company
is located outside of the country. I did it because of the unique shopping
choices that they offer and the great price tags on the items. It was simply
awesome although it is not without its disadvantages; I am located outside of the
United States which means that delivery time normally takes more than what it
is supposed to take. That is why ever since I started shopping in amazon.com, I
have been really wishing and hoping that they branch out here and set up shop in
the country so that the delivery time frame will be much faster and there would
be lesser delays. I got that wish granted with the coming of Lazada. Although
it took on a different form because it was not actually amazon.com but close to
it which is fine as long as it is a local company. There is an awesome company
behind the existence of Lazada here in the Philippines and that company is
Rocket-Internet.
Rocket-Internet is a Berlin Germany based online venture
builder that has been making waves in the world e-commerce industry and
dominated it for more than a decade and still counting. The company has been
very successful in carrying out their business concept which is to replicate profitable
online business ideas from U.S companies and transforming them into their own venture.
That brilliant process of creating a company out of an existing business model
is aptly called business cloning. It works really well as the success of
Rocket-Internet shows because it takes away the guessing game in the
operational process and allows the new start-up company to be profitable within
the crucial first two years in the business. Rocket_internet has been doing that process
since 1999 and has built over 100 market leading companies ever since in 40
countries worldwide.
The company also operates 25 offices internationally which
includes the Lazada Philippines headquarters in the Makati Central Business
District. They now have over
50 active portfolio companies; companies like Zalando, Wimdu, Mizado, Zalora,
Linio and a whole lot more are just some of the names that you might have
already heard of. Rocket-Internet also employs
around 17,000 employees overall which is a total of the employees in their main
headquarters combined with those in the portfolio companies. The company is
poised to be the amazon.com of Southeast Asia and the Philippines. There is no
doubt that is going to happen in the very near future as Lazada have already
hit the 1 Million sales mark and still going up as they progress more and more
and the market acceptance is also going stronger.
No comments:
Post a Comment