It might be too early to say but I will say
it anyway, the Philippines online shopping mall Lazada is the company of the
future. I have all my reasons to spread that information around. I am not
trying to kick start a rumor mill or something but rather I am simply speaking based
on the facts and realities that have witnessed so far about the company. With
only less than two years in operations, the company has already achieved a lot
of feats that are normally achieved by companies that have seen a lot of years
down the stretch. Lazada has sold more than a million products and it is rare
for companies to achieve this kind of sales performance on the first year of
their operations. It is not something that ordinary, run-of-the-mill businesses
normally pull off.
Lazada is no ordinary business however. It is an online
venture created by the industry’s best online venture builder. That online
venture builder that we are talking about is none other than Berlin, Germany’s
Rocket-Internet. This online venture builder is headquartered in what is touted
as Europe’s counterpart of Silicon Valley. Silicon Valley is of course the
United States’ information technology hotspot and mecca where most of the
world’s top technological companies are located. Berlin holds the same title
and it is a city where most of Europe’s top internet companies operate out of. Rocket-Internet
began it’s very illustrious history in as early as 1999. It was created by the
Samwer brothers, a team of siblings that are very legendary in the online
business field that has achieved a lot of equally legendary business feats
early on during their career. Just to give an example on how great the brothers’
achievements were during the early days of their amazing career, we are going
to drop the company name city deal; if you are familiar with Groupon then you
might have probably heard of City deal as well. It is one of those deal of the day
websites. City deal was very popular in Germany during the early days of its
inception and the Samwer brothers found a way to cash in huge profits on this
wonderful online business creation. Citydeals’ success captured the attention
of the industry heads in Groupon and they decided to make an offer of a
whopping $126 million which is a very huge amount of money allowing the Samwer
Brothers to profit a hefty amount of $90 million.
One of the earliest companies
that they have exited successfully was the online venture Zalando which is
similar in concept to eBay, an online market place type of website. This was
back in 1999 when they were just starting out on their online venture building
journey. To make the long story really short and sweet, the success and great
concept of Zalando captured the attention of eBay as well and offered to
purchase Zalando at $50 million again a great profit turn in for the company
considering that Zalando was just within 100 days of operations. With this kind
of background that the creator of Lazada has, it is a very probable assumption
that the company is going to be the company of the future just like its
predecessors.
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