Every company has a mission; a company that
doesn’t have any is bound to go down the path of failure. That is why the top
real estate development company in the local real estate industry, The Property
Company of Friends, Inc. has made it sure that it has one as I have read in Business
Inquirer , its mission, “to build communities and change lives” has been on
the top of the company’s laundry list of priorities and the impetus in everything
that they are doing. Before looking at what the company is doing to fulfil
their vision-mission, it is of utmost importance to know where the company came
from and what their core values are.
The company at a glance:
Profriends
is one of the most progressive real
estate development companies in the country and one of the fastest growing too.
In just 12 years of operation, this property development corporation have
completed and delivered 52 property development projects located mostly in the
Cavite area. Currently, they have around 36 on-going community and subdivision
projects. The company has evolved from its humble beginnings as a developer of
quality and value for money homes for Filipino families in small compact-sized
property development projects slowly working their way up to building mid-rise
condominium communities and townhouses up to the upscale single detached units to
be marketed to the upper income segments. The company was instituted way back
1999 (the crucial year before the start of the new millennium), it was a very
timely start for the company as it is the transition year to the new millennium
which in my opinion is a very opportune time to start and entrepreneurial
endeavor like a real estate development company (that may have been the state
of mind of the so called group of friends that collectively spawned the
company). This company was put up by a circle of friends that has a common
ideal running in their veins. Know what
that ideal is? If you are thinking “creating communities and changing lives”
then your thinking is set right smack on the crosshairs. Profriends’ muzzle is
aimed at the target of providing families with homes that they deserve at
prices fair enough for them in very strategic locations designed for their
utmost convenience and enjoyment.
Speaking of strategic real estate
development locations, most of the company’s community development projects are
located in the beautiful and historic province of Cavite; however, the company
has also ventured out of its usual area of development and started out a
project in Iloilo in Visayas. The projects in Iloilo sets the record to be the
development that has the biggest swimming pool and the pioneer of the linear
park concept or the “family courtyard” a surplus space at the back of each
house to serve as a respite for the families.
The company has also launched a contest
that gives individuals the rare opportunity to create a quick video
presentation recommending a friend or a family so they could get a new
Profriends’ home. The creator of the video must justify why his friend or
relative should be picked by Profriends. This is a great contest and is also in
tune with Profriends vision-mission of creating communities and changing lives.
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