Tuesday, October 22, 2013

Lazada’s Immense Potential

The highly popular and one of the biggest online shopping websites in the country Lazada PH recently got fresh set of funds put into it. Fresh set of funding is hard to come by especially for new start-ups that have not proven anything yet. Investors look at so many different things and a lot of factors before they even consider pouring in some precious capital into a business venture. It is simply a natural part of investing. You have to look into the matter part first before you fully jump into it. 

However, there are exceptions; there are those companies that do not make it difficult for investors to decide in pumping in fresh set of capital into those businesses from time to time. Those kinds of companies are made to be profitable and successful from the start like Lazada Philippines. Investors from the beginning looked at Lazada with the utmost favour and confidence because they knew what to expect from the company and the very positive direction that it is going to traverse during the course of its existence. It also helped immensely that Lazada is created and incubated by the world’s largest, fastest and most successful online venture builder and internet business incubator called Rocket-Internet. Just to give an idea and a quick inkling on the vast reach of Rocket-Internet’s influence, please allow yourself to be humoured with some fast facts and figures first starting from the year that the company began creating amazing internet businesses that started way back 1999. For those people who are old enough to remember what has gone down during that year, you might say that the year 1999 was a very exciting year in the world of internet technology and actually the whole world in general. It was the last year of the millennium. I myself characterize it or describe it as a tumultuous period in modern human history not because there are wars or social unrest and those kinds of stuff but rather it was because in anticipation of what looms behind the curtains of Y2K or the so called new millennium. 

There was a huge buzz particularly in the world of computer technology. A lot of computer experts were concerned about the so called millennium bug or colloquially known as the Y2K. A bug that will cause the counters or computer time counters to reset back to zero. The resetting of the counters was not the concern per se but rather the supposed repercussions. It was anticipated by a lot of experts that the supposed resetting of computer time counters to zero would cause most computer applications to go haywire and set off events of doomsday proportions. Some even anticipated the world’s nuclear arsenals might be set off and cause a nuclear warfare. Anyway that was the situation when the Samwer brothers thought of creating a company that builds successful internet ventures and thus Rocket-Internet was born although it was not yet called that name during the time. The made millions during the early goings of their business and that is the kind of history that Lazada’s creator has under its sleeve. Lazada bears the same potential that its parent company has and there is no limit to what the company can do in the future.

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