If there is a company worthy of being
mentioned to have helped push the local e-commerce economy forward, that
company would be the online shopping mall lazada.com.ph . This online shopping company packs a powerful
punch and introduced a handful of innovative approaches to online shopping so
it would be a shopping activity that a lot of consumers can enjoy anytime,
anywhere and whenever they please. Let’s analyze the impact of Lazada to
consumers, to the local e-commerce industry and the economy in general.
Impact to consumers:
The impact of Lazada on how consumers do
online shopping can be looked at in so many different ways and angles. The primary
would be convenience. The company turned online shopping into a very simple and
enjoyable way to purchase products. First off, the company introduced the cash
on delivery payment method that practically paved the way for the massive
acceptance of online shopping by the general public. Lazada has broken through
the credit card barrier that effectively barred a lot of people from doing
online shopping since credit card is not as popular locally as it is in other
developed countries. A lot of people still pays their purchases using cash and
prefers to keep it that way because it is a very simple method to transact and
do business. Online shopping has also become more and more mobile thanks to
Lazada’s mobile app that can be downloaded to your tablet or smart phone which
means that consumers can shop anytime and wherever and whenever they want to. That
kind of mobile online shopping application has not been seen in years and is
something new that also helped push e-commerce and online shopping forward.
Impact to the local e-commerce industry:
The indirect impact that Lazada had on the
local e-commerce economy and industry is that it made the industry more vibrant.
The company influenced other online shopping companies to follow suit in terms
of establishing online businesses. A lot of e-commerce companies popped out
after seeing Lazada’s success during the first year of its business operations.
Lazada demonstrated that e-commerce can thrive in the local economy and can be
patronized by consumers. This inspired a lot of business minded individuals to
come up with their own online shopping stores and retail shops. The bottom line
is that it benefits consumers in the end because the sudden proliferation of
online shopping websites provides consumers with more options and more choices.
Impact to the economy as a whole:
Online shopping companies and websites are
not confined to the internet alone. An online shopping company, to be able to
operate effectively needs to commission the services of other providers like
delivery services, warehouse rental companies and of course suppliers that
provides the product inventories that they sell online. It has a ripple effect
on these businesses as they could profit more from the demand that online
shopping websites like Lazada can come up with.
Whether directly or indirectly, it is
undeniable that Lazada Philippines helped push e-commerce forward and is a
prime contributor to the economy.
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