An online shopping website’s effects to an
e-commerce economy can be evaluated in a variety of ways. The approach can be
done from coming from different directions with a lot of factors that can be considered
and looked into. That is what the online shopping website lazada.com.ph/ is all about, it is a multi-faceted company
that has done and created a lot of good things for the local e-commerce
industry affecting it positively in
general and on a grander perspective. Looking closely at what this online
shopping company has contributed to the online shopping and e-commerce
industry, it is very good to know that it is not a company that is just after
the profit but rather make a positive indelible dent on the commercial
viability of e-commerce.
This company introduced a lot of innovations that
changed the game and status of e-commerce in the country and has brought the
standards to a level where it could allow facilitate progress and improvement.
There are specific areas of local online shopping that the company has
contributed positively on and here they are:
World class online shopping locally – When
you shop and look around the Lazada web page, you’ll know the difference off
hand and realize that this is not the regular local online shopping website. It
gives one the feeling of shopping in an international online shopping site. The
way things are done in the company, the way the customers are being treated and
the overall quality of customer service that they offer make them a step ahead
of the pack and it sure help to bring the idea and concept of online shopping
to the consciousness of the masses.
The
big and primary contributor to that overall international feel despite it being
local is the fact that the website was developed and created by the world’s foremost
international online venture builder called Rocket-Internet based out of Berlin
Germany. This online venture builder and internet business incubator has been
developing portfolio companies for more than a decade now and has created more
than 100 portfolio companies all over the world. They brought other top –notch
online shopping websites to the local arena such as the fashion focused online
shopping website Zalora which I have also shopped at several times. Their
presence is not limited to Asia alone as they have also a huge presence in
other emerging economies as well as developed ones such as Australia, Canada,
Germany and many others. Their presence in Southeast Asia is not just confined
to the Philippines but Malaysia, Thailand, Indonesia and Vietnam as well.
Availability of online shopping for
everyone – Lazada is one of the first few local online shopping companies that
opened the doors of e-commerce to the general population. The company
successfully captured a huge chunk of the consumer market by providing payment
services that are conducive to the payment capabilities of local online
shopping patrons. They came up with the cash on delivery payment method that
made online shopping a very easy activity to do comparable to regular shopping
in traditional stores and shops.
Lazada is continuously progressing and it
takes the local economy along with and contributes to the betterment of the
overall e-commerce industry.
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