Every heard of a company that sold a
million products within just the first year of starting their business? If you
have not then you might want to check out the Philippines’ fastest growing
online shopping mall and retail store Lazada Philippines
the company announced during the second
quarter of this year that they have already hit the coveted one million sales goals.
A feat that is usually reserved for businesses that have been playing long in
the game. Because of that rather astonishing sales performance, the company received
a fresh flow of investment capital from their investors to further enhance
their capacity in providing excellent services.
The fresh batch of investment
capital came in a very timely fashion right after the company’s first year
anniversary. Given the company’s excellent sales performance, it is not a very
surprising event that their investors decided to reward them with additional
venture capital and is somehow the expected thing to happen. Investors would
naturally come to high performing companies and pump money into them because
that is simply how business works. That is the natural path of investing which
is to invest in companies that are performing well. Investors would naturally flock in wanting to
get a chunk of the action. Like what I have said earlier, the additional
capital that the company received is going to be put into good and practical
use and would benefit end consumers in the long run as they plan to aggressively
create a very robust customer service arsenal.
A report also mentioned that the
specific area that they want to improve on using the new funding would be the
fulfilment division meaning the delivery process and which includes the
delivery warehouse and rehashing of delivery procedures which is a very
practical and sensible thing to do given that most online shopping websites
problems and complaints come from delivery and fulfilment. A good delivery
system is the core of great online shopping websites because obviously there is
no other way for the product to reach the customer but through delivery.
Another aspect of business that the company will work on would the launching of
a mobile app because they realize the potential impact to the success of
business if they would expand the horizons in terms of website accessibility.
Having
a mobile app is simply the way to go, it is the new bandwagon it’s either a
business gets on it or they don’t. If they don’t then it might have some
unfavourable effects on the overall profitability of the business. Having a
mobile app is like a way of saying that the company is flexible and is
available anywhere the customer wants given the proliferation of smart phones
and tablets these days. The mobile app will enable the company to reach almost
95% of the target audience as most people are now accessing the internet on
mobile devices. These are just some of the improvements that the company is
going to put on the table and at the rate they are going right now, the next
one million sales is probably just around the corner.
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