The increasing number of e-commerce
websites and online shopping stores locally is an undeniable proof that the
number of consumers who are slowly becoming accustomed to e-commerce is
increasing and it is increasing very fast at a very rapid velocity that is
probably close to the speed of sound. That is just me speaking metaphorically or
figuratively again. The online shopping website that is on the limelight of
Philippine e-commerce right now is lazada.com.ph. The Company did positively impact the local
e-commerce economy and there are lots of economic, social and cultural
indicators to prove it. It also affected entrepreneurs in a positive way since
e-commerce allows businessmen and people with entrepreneurial knack to set up
shop at a very minimal overhead cost and investment. E-commerce is here to stay
and it is the future of business. There are several indicators of Lazada’s
impact like what we have said earlier. Those are economic, social and cultural
indicators. Let us talk about the economic impacts first
Pricing of goods – The Company being in the
online retail business is able to offer products at prices lower than regular
outlets. Their business structure allows them to purchase products from
suppliers at lower prices and pass on the savings to consumers. The consumers
are the end beneficiaries here and it contributes to their economic well-being
by allowing them to save their hard earned through the purchase of products at
good and affordable price points
Quality of merchandise – Huge companies
Like Lazada Philippines are always keen on maintaining high value and product
quality because it is going to be detrimental and anathema to their success if
they will not do so. Huge companies like this are always trying to woo and
cajole customers to go and do business with them and they go to great lengths
and do whatever it is that they can to preserve their customer reputation so
they always make sure that they are putting great quality products out there. The
end result again is that it benefits customers and allows them to squeeze every
value from their money which has a diminutive but direct repercussion to their
economic status.
On the positive cultural impact, and let us
just reiterate that these impacts, the economic, social and cultural impacts
are not stand alone entities, they are intertwined and they overlap.
Acceptance of Online shopping as a way of
doing business– Having online shopping companies like Lazada encourages sending
and adoption of modern and western ways of living which in my opinion are very
positive things because it boosts local businesses and thus impacts the overall
economy positively.
The positive social impact overlaps with
the positive cultural effect of the company, as more and more people are
becoming aware of the benefits of online shopping. It also adds more boost to
the morale and self-esteem of people especially those from the lower classes,
as far-fetched as it may seem, online shopping is sort of a class equalizer
where the lower class can do something that was once before confined to the upper
class members of society
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