Lazada Philippines Review: Rocket-Internet, the Company behind it’s Smashing Success

Behind every great man is a woman, which is an old adage that means a man’s success is almost always fuelled by the love or support of a woman, whether it is a spouse, a girlfriend or even a mistress. The same rings for successful online ventures just like Lazada Philippines  so what is behind the success of this premium online retail store? It is not a woman just to give you a heads up, it is a group of men and the company they built called Rocket-Internet. The company pours its investments into the development and creation of dynamic and innovative internet businesses like Lazada Philippines.

The proper term for the process that they employ is business start-up incubation. The company’s main business concept is to determine what is hot and what works in the internet business industry and they are always on the hunt for those successful business ideas all over the world. Most of the companies where they get the concepts from are coming usually from the United States. The basic process is that, they will hunt for a great internet business idea coming from the United States and take that business idea and grow it somewhere else which they usually bring to emerging and developing markets in Asia, Europe, Middle East and Africa. Recently however, the company began its journey to conquer a market that is considered as a holy grail, the mecca or the last frontier of business markets, that market is of course the United States. The company recently began gathering up some funding and pour it into a portfolio company called HelloFresh. HelloFresh is a meal preparation company that puts together a recipe for a certain dish that the customer chooses and delivers them to your doorstep together with a recipe so it is much easier for culinary geeks and foodies out there to cook the dish that they have been wanting to prepare but being held back by the unavailability of ingredients.

This company is set out to get big as home cooking becomes more and more popular along with the proliferation of cooking shows and the recently revived interest in the culinary arts that made a lot of people aspire to become a chef. Rocket-Internet internet is definitely on the verge of fully dominating the world e-commerce industry. Rocket-Internet’s beginnings can be traced back to 1999 when the Samwer Brothers of Berlin, Germany decided to take a dip into the dot com pool and establish their first online business venture that they have exited successfully within just one hundred days from its launching and profited from immensely. The first portfolio company the brothers have created was Alando, a buy and sell  website that has the same operational concept as eBay that is why it is no wonder the latter immediately showed interest and made the brothers a very lucrative offer to give them the rights to the company and the rest of course is history. From there, Rocket-Internet sets on to create almost 100 market leading portfolio companies and it is still counting. Sky is the limit so to speak for this internet venture giant.