Most of us have probably noticed
that shopping online is exponentially becoming popular in the Philippines.
Online users actually didn't find online shopping reliable a couple of years
ago. The rate in the Philippines both offline and online is off the roof in the
country. Logically, this makes local online users shy to shy away from online
transaction. Local online classified ads were the website closest to Ecommerce
but more on the buy and sell industry. This helped the Ecommerce industry
prepared the local online users for online malls. Their visitors eventually
became a community in the marketplace industry.
During the time local online
classified websites didn't exist, local online users didn't know where to go in
online. Mainly it was used for price comparison for items they are planning to
buy it allowed local online users to do more and stay longer connected to the
Internet. These online ads website became an online place for local online
users to buy and sell. This was very different from Ecommerce since it is being
populated of sellable items care of third party resellers or suppliers. Third
party resellers and buyers usually do offline transactions.
Group buying website also has
this contribution to the local online users. They showed the steps for the
arrival of online malls in the Ecommerce industry. The local online users were
already prepared with online payment but the time Ecommerce websites arrived in
the Philippines. The reward was too high for customers that they can discount
the risk. It was hard to find better deals than what online users found on
group buy websites. Their offered deal was at rock bottom price that it made
local online users not to miss out on their deals.
Just a year ago, Lazada Philippines was launched in the
country. It is an "Amazon" type of venture present across South East
Asia. The Samwer brothers own this venture under there German based company
Rocket Internet. Lazada Online Mall influenced the Ecommerce industry with its
various online payment methods. A lot of online payment methods are available
for customers to make it easier for them. Online malls usually only allow
credit card or PayPal as the accepted form of payment in online. Conventional
online payments like these, only limits the customers in availing what they
want.
They first introduced Cash on
Delivery or C.O.D. to the local online users. It allowed them to get into the
untapped local shopping market that was previously untapped due to the limited
payment options offered by other online shopping companies. The majority market
of the customers who are unable to pay online the conventional way can still
experience online shopping with them. Now that the entire market is opening in
online, it definitely helped Ecommerce thrive in the country.
The rise of smartphone usage and
netbooks sales also contributed to the success of Ecommerce in the country.
With more users online, it gives online malls like the Philippines’ Online
Shopping Mall more opportunity to tap a wider audience. Things are looking good
for Ecommerce now that cheaper smartphones and tablets are available in the
country.
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