Lazada: Online shopping is sizzling hot in the Philippines

Seeing how Internet had shifted to addressing our usual activities offline, it changed how we do our daily routine. Internet has become part of our culture. With the penetration of the mobile market, it only made the impact even greater in making online a main stay for the local users. This also dramatically increases the number of online users as well. It is very convenient for anyone as they can connect online whenever and wherever they are. This made online shopping a possible option in the country by most local online users. Ever since Lazada came into the picture, other local online businesses were put to live as online shopping started to roll upwards. Ecommerce was a very unpopular online industry in the Philippines before they arrived in the country. Not everyone found online shopping as a helpful option for addressing the customer’s shopping needs then. Majority of the local online users visit local online classified websites when they are looking for second hand items.

Customers who want to buy brand new items often visit traditional malls. It's pretty normal to see since most of us grew up visiting traditional offline malls when we need something. In online shopping, we fail to realize that we can actually save our time and money. So what can we get from online shopping? With online shopping, local online customers can shop wherever they may be. Customers will no longer need to visit location traditional malls saving them money on transport expense. The Philippines' Online Shopping Mall wanted to fix this for the local online customers in the country.

One of the challenges that they were facing is how they can tap the untapped online community in the country. Credit cardholders in the country are quite few, which makes it almost impossible for some customers to pay online. It's obvious that we are not comfortable or very trusting in online transactions. Online frauds and scams also happen globally, which we are all aware of. The online shopping industry in the country is actually on the rise. It's really hard to imagine that Lazada has only been here for more than a year yet it contributed dearly on the Ecommerce industry. To prove that they are legit online mall, they were seen on TVC on top local channels at primetime.

What solution did they come up with in the usual Ecommerce woes in the country? They called Cash on Delivery or C.O.D offered an alternative payment. As a matter of fact, most online stores or malls won't offer this kind of payment method. A lot of risk lies when an online business offers that kind of payment method online. This particular payment method doesn’t require online customers to pay right away. Customers can pay cash right after their orders are handed over to them during delivery. With this, customers won't need to worry about their money getting scammed. This is to kill the perception of local online users that shopping at their mall is safe and secured.