Internet has
become integral in our daily activities nowadays. It has become a tool in
making our daily tasks much easier and faster. However, Internet has evolved
more than that such as allowing us to shop online. It is actually overwhelming
to see that online shopping is now starting to become popular in the
Philippines. Online users actually didn't find online shopping reliable a
couple of years ago. One of the reasons is that we have a high fraud rate for
both offline and online in the Philippines.
Logically, this
makes local online users shy to shy away from online transaction. In the local
online space, local online classified websites were the premiere local websites
closest to Ecommerce. This helped the Ecommerce industry prepared the local
online users for online malls. A community of marketplace was eventually built
thanks to these local online classifieds. During the time local online
classified websites didn't exist, local online users didn't know where to go in
online. Online users are using it as their measurement in pricing. It allowed
local online users to do more and stay longer connected to the Internet.
A lot of people
go to their websites to buy and sell on their own. This was very different from
Ecommerce since it is being populated of sellable items care of third party
resellers or suppliers. Customers usually prefer and go with offline
transaction. Group buying website also has this contribution to the local
online users. They paved way for upcoming Ecommerce websites in the country.
The local online users were already prepared with online payment but the time
Ecommerce websites arrived in the Philippines. Online shopping to local online
users has more upside than downside. It was hard to find better deals than what
online users found on group buy websites.
Many online
deals are being offered way lower than it is supposed to by group buy websites,
making it harder for customers to ignore. Just a year ago, Lazada Philippines
was launched in the country. One of the online mall ventures that is launched
in South East Asia. The Samwer brothers own this venture under there German
based company Rocket Internet. With Lazada's payment methods, it helped them
impact the local Ecommerce in the Philippines. A lot of online payment methods
are available for customers to make it easier for them. It is usually credit
card or PayPal that are only allowed for paying online by online malls.
Conventional
online payments like these, only limits the customers in availing what they
want. Local online consumers were introduced with Cash on Delivery as their
alternative payment method online. It allowed the untapped market to be tapped
them in the Philippines. It is the majority of the local consumer market in the
country. Now that the entire market is opening in online, it definitely helped
Ecommerce thrive in the country. More and more people in the Philippines who
were only used to conventional shopping are considering shopping online as
their alternative.
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