Whether we like
it or not, a lot of changes are happening in our generation particularly with
the help of digital penetration in our lifestyles. We evolved to a point where
we don’t rely on certain matters since it can be done online faster and easier.
Take for instance our options to shop either by online or offline. Online
shopping is a very helpful alternative for people in address their shopping
needs. It gives customers more in control of their time. They live in lifestyle
where they prefer to live life at night. Probably they are the one set for
night shifts in their work. This doesn't allow them to have a normal lifestyle
like visiting the malls on a regular mall hours. Unlike most of us, they can't
visit any malls. They only visit these traditional malls when they have no work.
Since they don't work at a normal time shift, it's obvious that it is harder
for them. It's better now for them since they have online shopping as an
option.
Most offline
business is now being made available to online as well. Surprisingly, this only
occurred since last year in the country. Online malls started to show up
everywhere when Lazada
came in. Their arrival makes them one of the first online malls to arrive here.
They are actually a venture that is available in other South East Asia
countries. Ecommerce reached popularity in the country when the Philippines’
Online Shopping Mall came in, as compared to the previous years, which is prior
to their arrival. They can actually take credit for their influence on the
local Ecommerce scene. Competition in the local Ecommerce industry was really
low that it made sense for their arrival in the country.
Actually the
initial problem they had lies with how they will allow customers to visit their
website. Turning online visitors to online customers were hard primarily
because online payment is not highly regarded. What makes it difficult for them
is that their credit card and personal information are exposed online. The
majority of the population here in the country doesn’t even have their own
credit cards. It's because of this limitation on why Ecommerce never took off
in the country. This doesn't mean that the local consumers are unaware of local
online payments. The problem with Filipinos is that we don't give them a chance
and we overshadow reward with risk. Most of the time, we just ignore online
malls probably because we are new to it.
To us, it's all
put up to scam local online users. This makes online shopping very hard to
penetrate just basing on these two issues. Upon Lazada's arrival, they created
a solution for these Ecommerce woes. This online mall offered their customers
Cash on Delivery or C.O.D. as their alternative payment method. Unlike other
online malls, this won't require customers to pay right away. This is a very
safe option even if you think of it logically. The mere fact that you get to
keep your money until your orders arrive is already gold.
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