Lazada Philippines
is one of the reasons why the online shopping competition got tighter and
Ecommerce started to be a popular option in the Philippines. Ecommerce was a
very unpopular online industry in the Philippines before they arrived in the
country. To most online users, shopping online was never choice or option to
them back then. As for the majority of the local online users, whenever they
want to buy second hand items they usually go to local online classified ads.
As for local
consumers who want to buy something new, they usually visit traditional offline
malls. We were actually raised that way wherein we go to traditional offline
malls when we need to buy something. We actually need to realize that online
shopping can reserve our time and money. So how online shopping can help
consumers? As for online shopping, local online consumers can do it wherever
they go. Expenses can go down since local consumers won't need to spend travel
expense on going to traditional offline malls.
The Philippines'
Online Shopping Mall wanted to fix this for the local online customers in the
country. It was also a challenge for them on how they can tap the untapped
market in online. Non-credit cardholders that are why only few can pay online
populate the population of the country. We can't just rely on trusting online
transactions right away. Online frauds and scams are pretty widely known online
crisis by the local online users. We are now entering the era in the
Philippines where Ecommerce is making a mark. Despite only having more than a
year of operation under its belt, Lazada had already established its brand on
the local online scene.
In order for
them to make a big statement that they can be trusted as a legit business, they
even had a TVC that run on top local channels during primetime. How the
Ecommerce limitation was solved by them? They first introduced Cash on Delivery
or C.O.D. as an alternative payment method. As a matter of fact, most online
stores or malls won't offer this kind of payment method. It’s actually very
risky for a business to offer that kind of payment method. It is payment method
that allows online users to pay only after they receive their orders. Once
orders are delivered at the customer's address, that's the only time they will
need to pay in cash.
This allows
customers to hold their money until they received their actual orders in real
time. The reason for this is to ensure customers that they won't be scammed if
they deal with them. As for customers, should they experience their orders not
delivered to them, they can still proceed to offline malls or other online
malls since they still get to keep their money after all. From a customer
standpoint, this is the ultimate leverage in dealing online. The mere fact that
they can order any items on the Lazada online mall and get free delivery
availability without spending upfront is very unusual to be offered by an
online store.
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