Monday, August 5, 2013

All in for Lazada Philippines

Lazada Philippines is one of the reasons why the online shopping competition got tighter and Ecommerce started to be a popular option in the Philippines. Ecommerce was a very unpopular online industry in the Philippines before they arrived in the country. To most online users, shopping online was never choice or option to them back then. As for the majority of the local online users, whenever they want to buy second hand items they usually go to local online classified ads.

As for local consumers who want to buy something new, they usually visit traditional offline malls. We were actually raised that way wherein we go to traditional offline malls when we need to buy something. We actually need to realize that online shopping can reserve our time and money. So how online shopping can help consumers? As for online shopping, local online consumers can do it wherever they go. Expenses can go down since local consumers won't need to spend travel expense on going to traditional offline malls.

The Philippines' Online Shopping Mall wanted to fix this for the local online customers in the country. It was also a challenge for them on how they can tap the untapped market in online. Non-credit cardholders that are why only few can pay online populate the population of the country. We can't just rely on trusting online transactions right away. Online frauds and scams are pretty widely known online crisis by the local online users. We are now entering the era in the Philippines where Ecommerce is making a mark. Despite only having more than a year of operation under its belt, Lazada had already established its brand on the local online scene.

In order for them to make a big statement that they can be trusted as a legit business, they even had a TVC that run on top local channels during primetime. How the Ecommerce limitation was solved by them? They first introduced Cash on Delivery or C.O.D. as an alternative payment method. As a matter of fact, most online stores or malls won't offer this kind of payment method. It’s actually very risky for a business to offer that kind of payment method. It is payment method that allows online users to pay only after they receive their orders. Once orders are delivered at the customer's address, that's the only time they will need to pay in cash.

This allows customers to hold their money until they received their actual orders in real time. The reason for this is to ensure customers that they won't be scammed if they deal with them. As for customers, should they experience their orders not delivered to them, they can still proceed to offline malls or other online malls since they still get to keep their money after all. From a customer standpoint, this is the ultimate leverage in dealing online. The mere fact that they can order any items on the Lazada online mall and get free delivery availability without spending upfront is very unusual to be offered by an online store.




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