A lot of the
local online competitors slowly showed up after Lazada came into
the picture while the online shopping trend begun in the Philippines. Looking a
few years back when they weren't around online, Ecommerce was a flat industry
in the Philippines. For most local online users, online shopping is not highly
considered option for them. Majority of the local online users visit local
online classified websites when they are looking for second hand items. Conventionally,
customers prefer to go on traditional mall when they want to purchase something
brand new. It's actually inevitable for us to visit traditional offline malls
when we want to buy something since we grew up that way.
Thinking of
online shopping, we can actually save more time and energy if we choose it over
traditional shopping. So how can these help us in our shopping needs? As long
as local consumers go with online, they can do it wherever they please.
Expenses can go down since local consumers won't need to spend travel expense
on going to traditional offline malls. This is a shopping woe that they wanted
to solve for the local online customers in the country. It's also challenging
for them to be able to tap the untapped market in online of the Philippines.
Most of the population in the country is actually non-credit cardholders;
therefore they are unable to pay online.
There are still
some questions on the reliability of online transactions. This is probably
because we are aware of the existence of online frauds and scams. The local
Ecommerce in the Philippines is now starting to grow. It is almost over a year
now that the Philippines’ Online Shopping Mall started its operation in the
country yet they already achieved so much becoming one of the leading online
malls in the country. They showed that they could change how the local online
consumers perceive Ecommerce. They even converted a lot of offline shoppers to
consider online shopping. This is a
great milestone for any online store. For them, to persuade an online user to
buy from them is uncommon. I think, their payment option truly helped them a
lot on this.
Their recent
appearance on TVC from top local TV networks during primetime just show how
legit and credible they are to the local online customers since Ecommerce in
the country is limited, how did they come up with a solution? They first
introduced Cash on Delivery or C.O.D. as an alternative payment method. Online
malls usually don't offer this kind of alternative payment method to online
customers. This payment method is risky from a business standpoint for most
online business owners. It is not a requirement for their online customers to
pay right away with this payment method. They will only need to pay cash once
they received their orders in real time. No need for customers to worry since
they get to keep their money up until they receive their orders. This is more
of insurance for customers that they are not a scam online store.
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