The moment
Lazada came into the online business picture, online competitors run by local
businessmen showed up while online shopping continued its rise in the local
online market. Prior to their arrival, the industry in Ecommerce was almost
flat in growth. Not everyone found online shopping as a helpful option for
addressing the customer’s shopping needs then. Local online users usually
visited local online classified websites when they are looking for a second
hand item. Usually, local consumers visit traditional offline malls when they
want purchase something that is brand new. It's no surprise to anyone since
traditional offline malls are usually the place we go to when we want to buy something
growing up. Thinking of online shopping, we can actually save more time and
energy if we choose it over traditional shopping. Why do online shopping be an
option for the local consumers? They can shop online as they please, wherever
that may be. Customers are no longer required to go to traditional offline
malls saving them more money on the usual gas expense.
Lazada Online Mall wanted to have this
issue resolved the local customers in the Philippines. One of the challenges
that they were facing is how they can tap the untapped online community in the
country. Since most of the population is not credit cardholders, only few can
pay online conventionally. It's quite hard for the local online consumers to trust
online deals right away. Majority of us are informed about online frauds and
scams that other people encounter when dealing in online. The industry of
Ecommerce in the country is now on the verge of rising as an online industry.
It is almost over a year now that this online shopping mall started its
operation in the country yet they already achieved so much becoming one of the
leading online malls in the country. As for the trust and credibility status, the
Philippines’ Online Shopping Mall showed up on TVC during primetime at top
local channels in the country.
What did they do
to break the Ecommerce limitation in the country? A new alternative payment
method in online was introduced by them called Cash on Delivery or C.O.D. This
is a payment method that is not usually offered by online businesses. A lot of
risk lies when an online business offers that kind of payment method online.
Orders are not actually required to be paid upfront by customers with Cash on
Delivery payment method. Cash payments can be done by customers once the
Philippines’ Online Shopping Mall delivers their orders on their home address. Their
customers won't need to worry since they get to keep their money until their
orders are delivered. This is to ensure that scams and frauds won't happen if
they want to deal with them. It also gives their local online users the
confidence to try their service without putting up with risk coming from your
end right away. It just shows that they are confident with their online
shopping service.
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