Online shopping started to spread
and competitors came out from nowhere after Lazada Online Mall
was launched in the country. Surprisingly, the local industry of Ecommerce in
country was really struggling prior to their arrival. The local online
community never considered online shopping as their option in the past. When
local online users want to buy something, they prefer cheaper second hand items
on local classified websites. Traditional mall are usually the go-to source of
customers who wants to buy brand new items. It's actually inevitable for us to
visit traditional offline malls when we want to buy something since we grew up
that way.
Choosing online shopping can save
the local online customers some time and money. What are the benefits we can
get if we avail online shopping? With online shopping, local online customers
can shop wherever they may be. Usual extra-spent cash on visiting traditional
malls will now be saved with online shopping. The Philippines’ Online Shopping
Mall actually wanted to solve this issue for local online consumers in the
Philippines.
The goal for them is to actually
tap the untapped market online in the country. A lot of the reasons is because
of majority of the population don't possess their own credit card. It can't be
helped that most of us questions the reliability of online transactions/ It's
no secret that we know the existence of online scams and frauds. The local
Ecommerce in the Philippines is now starting to grow. It's quite a amazing feat
for this online store to achieve what they achieved on Ecommerce in less than a
year. To showcase that they are legitimate as they can be, they had some TVC
slots during primetime on top local channels.
What solution did they come up
with in the usual Ecommerce woes in the country? Cash on Delivery or C.O.D.
payment method as offered by them as an alternative payment. It's very rare for
an online store to actually offer this kind of alternative payment method. Any
online business finds this payment method very risky from their end. This
payment method doesn’t require customers to pay them upfront. Customers will
only need to pay in cash once their orders arrive at their doorstep. Customers
can hold unto their money up until their orders arrived at their address.
This is more of insurance for
customers that they are not a scam online store. It just shows that they are
willing to give all the advantage to their customers just to make a mark that
they are a legit business. This also the only way for them to penetrate the
Ecommerce market in the country. It also allows them to tap the untapped online
market, which is a non-credit cardholder. Actually, majority of the populations
are non-credit cardholders. Therefore, conventional online payment method such
as credit card payment won’t be enough if an online business wants thrive in
the local online market. The good thing about them is that they continue to
look for way on how they can further improve in the best online shopping
experience to the local online community.
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