It can't be helped that online
shopping is now drastically rising in the country. A couple of years ago,
online shopping was just an idea that wasn't highly regarded by local online
users. One reason is that online and offline scams happen to often in the
country. It made online users shy away from even considering online
transaction. Initially, local online classified ads were the top websites in
the country in the buy and sell industry. They showed the ropes to the arrival
of online malls by allowing online users to buy and sell on their website.
They eventually created a
marketplace community in the local online scene. Back when local online
classifieds didn't exist yet, local online users were unable to buy what they
want to online. It was to check the industry price value of items that users
want to buy. It slowly showed how Internet be diversify by online users to
maximize its purpose. It became a marketplace for local online users for buying
and selling. Local online users are usually dealing with third party resellers
or suppliers, which is exactly the opposite of Ecommerce. Final deal happens
offline most of the time. Group buying websites also influenced the local
online users.
This strengthens the preparation
of local online users for the Ecommerce industry. People were already
familiarized with Ecommerce websites upon their arrival. The fact that local
online users have more to gain in online shopping pushed them in trying online
shopping. The local online users found amazing deals on group buy websites.
Their prices were way below the SRP that customers will have a hard time to
pass. A year ago, the Lazada Online Mall
was launched in the Philippines. They are an online shopping mall venture
launched in South East Asia. It is under the German based company Rocket
Internet, which is owned by the Samwer brothers. Rocket-Internet is an online
venture builder that builds high performing e-commerce websites. The main operational
goal of Rocket-Internet is to take a good internet business idea from a
successful website let’s say in a country like the United States and replicate
the business blueprint elsewhere. That is what Lazada is; it is a replication
of a popular online shopping website in North America. Its positive effect on
our local e-commerce industry is that it provides consumers the opportunity to
enjoy what other people in developing nations are enjoying. It pretty much keeps
us at par when it comes to trends online.
The Philippines’ Online Shopping
Mall made an impact in Ecommerce thru their flexible payment methods. The
online payment methods they offer provide customers to be in control.
Traditionally, credit card payments and PayPal payment are the most common
payment method allowed by conventional online stores. It actually affects the
customers in availing what they want since they can't pay online the
conventional way. They actually offered Cash on Delivery or C.O.D. as an
alternative payment to their customers. This single handedly allowed them to
tap the untapped market in the past. This is actually the majority market or
audience in the country. It has helped Ecommerce thrive more than ever with the
tapping of this bigger market in the Philippines.
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