Thursday, August 22, 2013

Lazada: Accepting online changes and online shopping

As we progress in the digital era, the more demands come of the local online users expect from a website. No longer a basic or plain website will make an online visitor stay on a specific website. Local Internet users usually have their own websites that they occasionally visit. It always needs to have a reason when local Internet users visit a certain website online. Website owners should question if they gave their visitors have a great user experience. Regardless of website niche, a lot of new websites are being launched online everyday. It's always helpful for websites who give online visitors experience great user interface. This can eventually help improve sales.

A lot of online malls can be seen offering great deals all over the Internet but they don't have great user interface. Not even a great deal will surely lock customers to buy from an online store if they give their online users a hard time browsing their website. From a consumer stand point; online customers will count this one their credibility. If websites have crappy website navigation, then chances are customers will view them as a crappy online store. Badly treated online customers may lead for them to spread the word that a website is a scam, which is worse.

The Ecommerce in the country is actually a thriving industry in online nowadays. To be honest, I believe this started only last year. The local online community didn't consider it highly a year prior to Ecommerce's rise. Filipinos usually check local online classified ads posting to check for good deal second hand items rather than go for brand new. Customers are exposed with a high rate tendency of getting scammed online with online shopping. The local online shopping industry started to change when website like Lazada came in to the picture.

The Philippines' Online Shopping Mall offered Cash on Delivery or simple called C.O.D. as an alternative payment method to their customers. In general, this allows customers to earn their trust on their first try since this payment method doesn’t require customers to pay up until they receive their orders in real time. Customers actually have less weight in risk since it's all on the online mall. After orders are handed over to their customers, that's the only time customers that selected Cash on Delivery as their payment method to pay in cash.

Nowadays, anyone can shop online even if they don't possess their own credit card. But what I appreciate about the Lazada website is their layout design as well. I think even if first time online shoppers will find it very easy to navigate and shop. Their website is quite easy to understand on first glance that almost any first time user will find it easy to navigate. Local online customers won't be lost on their website since they can easily access the category menu whenever they want wherever they may be on the website. Local online user's interest can easily found on their well-grouped category menu. This separates the customers that visit their website depending on the respective customer's interest.



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