The trend in
online nowadays is online shopping, which is currently on the rise in the
Philippines. This trend changed how the
local online users thought on how they can maximize their Internet usage. Two
years ago, online shopping was in a different place, a place was people don't
consider them at all. It's no secret that both online and offline frauds happen
at high rate in the Philippines. It is why transactions done online are not
highly regard by most of the local online users. Top websites in the country
were local online classified ads in the buy and sell industry. They contributed
in preparing the local online users for the arrival of online malls in the
Philippines. A marketplace community was eventually born thanks to these local
online classifieds. Buy and sell was harder online classified wasn't available
yet and relied only thru offline. It became more of a reference for pricing
when they want to buy something. This helped Internet become more diverse for
customers. It was a venue for buy and sell local online audience.
Unlike
Ecommerce, these are third party resellers who deal with the website visitors.
Offline transaction is done here most of the time. The same goes for group
buying websites for the impact it did on local users. It paved way for the
Ecommerce industry in the country. When Ecommerce websites arrived in the
country, they were already prepared for online deals already. Online shopping
was still considered since the reward customer's will get beats the risk. The
amazing deals offered to customers from group buy websites were very rare.
Prices were way lower that local online users struggled to refuse their offered
deal. It was only last year when website like Lazada Online Mall
was launched in the Philippines. It is an online store venture available in
South East Asia. It is powered by Rocket Internet, which is owned by the Samwer
brothers. They are globally known as Internet business incubators geniuses.
Under Rocket Internet, they own multiple ventures launched across different
regions across the globe.
The Philippines’
Online Shopping Mall made an impact in the local Ecommerce industry through its
payment methods. Customers are given numerous kind of payment methods which
they finding fitting for themselves. Conventionally, only via credit card or
Paypal payment is allowed by conventional online malls. These conventional
online payments are usually the reason customers don't push through with their
orders since they don't any of it. The Philippines’ Online Shopping Mall
introduced Cash on Delivery or simply known as C.O.D. as new way to pay online.
This payment method helps them to tap the untapped marketing in the country.
This market is actually the majority market in the Philippines. By tapping this
market, it eventually helped the rise of Ecommerce in the Philippines.
Actually, if past online business that made an attempt to launch their business
in the Philippines made this same kind of approach, they might have succeeded
in taking over local online business platform.
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