Lazada: How Ecommerce quickly changed in the Philippines

It was during the second quarter when website like Lazada came into the picture. They are under Rocket Internet, a German company owned by Samwer brothers. It is a venture that not only exists in the Philippines but also other South East Asia countries. It helped that the economy was doing great prior to their arrival, which led them to tap our Ecommerce industry. They already have a lot of successful ventures on the other regions wanted to replicate it here in South East Asia. Other countries already find these a common option for them since they were used to it since during the early years.

The industry in Ecommerce was still raw before they were launched in the country. One reason why Ecommerce was slow is because there are only a few who can purchase online. Only a few of us possess decent Internet connectivity. Credit cards are not common in the country as most of us don't have one. It is usually through credit cards that an online payment can be done. For the first time Cash on Delivery or C.O.D. was introduced in online shopping and allowed pretty much everyone to try shopping online.

An alternative payment method quickly changed the online shopping payment system. Established offline businesses are now entering the online space as well since they have arrived. Now that online business has relevance thanks to Lazada leading the way, local businessmen are not jumping on the online business bandwagon.

It was really hard to penetrate the local online market that's why Ecommerce really struggled to get up on its feet. Despite having some possible online shoppers among the bunch, it didn't help since they don't feel comfortable in online payment. Online shoppers who can pay via credit card just chose not to push through with it. The growth of Ecommerce was so slow because of these online shopping woes. It was local classifieds online that made an impact in the local scene initially. The local online community really never paid attention to online malls prior to Lazada's arrival in the Philippines.

It's actually inevitable since there were no local online malls yet that was legit. In order to counter the Ecommerce drought, Lazada launched full blown online marketing campaigns. You can pretty much see them everywhere online. Their brand quickly catapulted as one of the elites with their massive online advertisement executions. That gives them an edge over their competitors is that they offer full online shopping package to their customers.

Customers can enjoy Cash on Delivery or C.O.D. payment method with Free Delivery Availability. It offers manufacturer's warranty what is at par with what traditional mall gives out to their customers. We are actually reaching a point were online and offline shopping is not every different anymore. At least from consumer’s standpoint, the difference will no longer be justifiable due to the fact that they will almost be the same. As long as Lazada continue to deliver excellent service, I don’t see them slowing down anytime soon.