It was only last
year when the Philippines' Online Shopping Mall was launched in the country.
They are under Rocket Internet, a German company owned by Samwer brothers.
Besides Philippines, it also exists in other South East Asia countries near the
country. South East Asia was on the rise
and they wanted to be ahead in Ecommerce. They already have a lot of successful
ventures on the other regions wanted to replicate it here in South East Asia.
Other countries have already incorporated online shopping to their lifestyle since
they adapt to it a way earlier age.
The growth of
Ecommerce in the country was pretty slow before their arrival. Due to low
number of online people who are able to pay online, made Ecommerce growth
really hard. Only a few of us possess decent Internet connectivity. Credit
cards is not common in the country as most of us don't have one.
Conventionally, online payments via credit cards are the most acceptable
payment method. For the first time Cash on Delivery or C.O.D. was introduced in
online shopping and allowed pretty much everyone to try shopping online.
To me, this has
given Ecommerce a new life by allowing non-traditional customers who can't pay
via credit card to still become customers. Ever since they arrived in the
country, other businesses in offline also went to online. Now that online
business has relevance thanks to Lazada leading the
way, local businessmen are not jumping on the online business bandwagon. It was
almost impossible for anyone to penetrate the local online market since
Ecommerce had a lot of issues in the country.
There are few
who still can pay online but chose not to deal with online. Online shoppers who
can pay via credit card just chose not to push through with it. Their growth in
Ecommerce was hardly improved due to the current online shopping woes that
plagued our country. In the country, classifieds online were one of the first
to reach success online. Initially,
online shopping malls struggled to make an impact in the local online
community.
It's actually
inevitable since there were no local online malls yet that was legit. Since
this was the situation when they arrived, they countered it with full blown
online marketing. It's almost guaranteed that you will see at least one of
their online ads at one point of your browsing online. It definitely helped
their brand to get established quicker than the usual to the local online
users. Their overall online shopping package allowed them to have a step ahead
against their competitors. Customers can enjoy Cash on Delivery or C.O.D.
payment method with Free Delivery Availability. It also has manufacturer's
warranty that we also get from traditional malls.
From great
warranty coverage to very flexible payment methods, it only shows that Lazada
is an online mall that the local online users can rely on. It’s obvious that
they really meant on showing people or their customers that they want to bring
the best online shopping experience in the country.
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