Friday, July 26, 2013

Lazada: Making a decent offer online

Business investing on the Ecommerce industry in South East Asia is actually very challenging for most prospect business investors in the past. Compared to other countries, we are actually behind in adopting Ecommerce in our Country’s Internet activities. It was actually a challenging role for anyone to have a successfully running Ecommerce website in the Philippines. Majority of the population in South East Asia can't actually pay online conventionally during that time. Most of the people don't have a credit card. For the few who do possess a credit card, not all of them are convinced in online transactions. It's actually expected since online frauds and scams are widely known online. Sadly, it is perceived that way in the online community. We just can’t trust them given the history that we are aware about it.

Credibility is usually questioned on online businesses as compared to offline businesses. In offline business, deals are usually done face-to-face that's why we think it's safer. However, we are overlooking the legit online businesses that offer better prices compared to offline. Online stores since unlike traditional offline malls usually offer lower costs, they don't usually pay any rental fee for their store rent. It actually makes online stores more enticing since they can offer better discounts and promos. This is actually an obvious tactic that they needed to do in order to lure customers to online shopping. Lazada Online Mall is a good example that is also available in South East Asia.  It is an online mall that is similar to what the consumers see or get from a typical traditional offline mall in the Philippines. They off

In the Philippines, they are actually one of the key online shopping malls that offer huge selections that are similar to a department store. They first introduced Cash on Delivery or simple called C.O.D. By offering this payment method, it allowed them to reach their success up to now, which is still growing. They already received glorious achievements despite just celebrating their first year last April. Since last year, most of their competitors showed up from nowhere. It clearly shows that Filipino businessmen are now open to the fact Ecommerce has a future in the country. We can only become spectators as online shopping takes off in the coming years. With this mall's unusual approach in the local market, they managed to win the customer's side. With the availability of C.O.D., they now tap customers that can’t pay in credit card. This increased the current market audience since majority of the local online users can only pay via cash. On top of that, they even offer possible free delivery as long as the transaction value exceeds one thousand pesos. Once a transaction goes above the one thousand mark, they will shoulder the shipment fee. Now that they can offer Cash on Delivery and Free Delivery, it can easily convince any customer to try online shopping over offline shopping. Nowadays, it hard to see them apart on what they can offer.


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