Ecommerce have
started to rise in the country. As a matter of fact it started early last year.
Prior to that, Ecommerce was actually a struggling industry in the country.
It’s actually surprising to see it soar now. Coincidentally, last year was when
Lazada Online Stores was launched in the Philippines. It is under Rocket
Internet, which is owned by the Samwer brothers in Germany.
Besides
Philippines, it also exists in other South East Asia countries near the
country. Their goal was to penetrate South East Asia with its high potential in
Ecommerce. Prior to their arrival, Rocket Internet is already well known in the
online business. Online shopping is actually old for other countries to the
point that it is part of their lifestyle. Before they started to launch in the
country, Ecommerce wasn't highly regarded yet. Not having enough population who
can purchase online definitely affects Ecommerce. Only a few of us possess
decent Internet connectivity.
Not everyone in
the country have his or her own credit card. Customers who pay thru credit
cards are the most acceptable among the other online payments. Luckily Lazada PH Online Mall
introduced Cash on Delivery or C.O.D. that allows anyone to become customers
Personally, I feel like this payment method revolutionized how online shopping
works in general. As of today, more offline businesses are slowly moving to
online venue as well. After local businessmen felt Lazada’s presence, they now
appreciate online presence a little bit more.
Not long ago
when Ecommerce was an almost dead industry while other countries were thriving
with it. A lot of people who can pay the conventional way still went away from
online shopping. Online shoppers who can pay via credit card just chose not to
push through with it. Ecommerce really had a hard time to grow dues to these
online woes. Local online classified ads were the ones who took over the local online
scene. Initially, online shopping malls struggled to make an impact in the
local online community.
No one was
willing to invest in Ecommerce at that time since it wasn't regarded at all during
that time. In order for the Philippines’ Online Shopping Mall to overcome this
drought they invested on full-blown online marketing efforts. Their online
presence where found everywhere. This paved way for them to get known
immediately as a brand to the local online users. They managed to stand out
when they offer the full service in online shopping. Customers can enjoy Cash
on Delivery or C.O.D. payment method with Free Delivery Availability.
They also give
manufacturer's warranty that offline malls usually give to their customers.
Beside these efforts, they continue to improve on giving Filipinos more payment
options that is beyond the conventional online payment. They are the first
online malls to actually offer credit card instalment, which is powered by
their partner BDO. This is revolutionary move in online shopping that makes it
competitive even further to traditional shopping. I’m actually excited to see
what they can offer more in the near future.
No comments:
Post a Comment