Lazada PH: More signs that they continue to improve their service

Establishing an online business in the Ecommerce industry of South East Asia was no joke in the past. A lot of online business in the past has failed to do so. It can't be helped since only a minority of the market can only pay online at that time in South East Asia. Majority of them are not even credit card owners. Not all of the credit card owners are actually considering using their credit cards for payment online. Since the online market in South East Asia is aware of the scams and frauds that is why they are very hesitant to try online transactions. It doesn't help that customers are used to traditional offline businesses since they are more credible than online businesses.

The perception is that in offline business, you can deal in person, which makes the transaction success rate higher. But, where not actually considering legit online business that offer better deals over offline. Traditional offline malls usually offer higher price since they have rental fee on their stores unlike online malls who can offer way lower pricing on their items. By offering great discounts and promos, it allows online stores to be more enticing. They really need to offer this to convince online customers to try online shopping instead offline shopping.

Lazada Philippines, which is launched across South East Asia, is one of those ventures In the Philippines; they are one of the first offer enormous selections that are parallel to what offline mall offers. The Philippines' Online Shopping Mall introduced Cash on Delivery or C.O.D. as an alternative payment method on their store. It's clearly the reason they immediately made an impact up to now in the market. They were already oozing with success by the time they reached their first anniversary in the Philippines.

A lot of the competitors only launched after they showed up on the online radar last year. This just proves that they opened the eyes of businessmen about the potential of Ecommerce in the country. Time will only tell on how online shopping will become in the future. This mall managed to capture the favor of their customers via their unconventional approach. Since C.O.D. is available, customers can pay in cash and are now converted to online customers as well.

As a result, it exponentially increased the number of customers since anyone can pay in cash. Aside this breakthrough, they offer free delivery as long as the transaction value exceeds one thousand pesos. The shipment fee will be waived if it goes beyond one thousand pesos. Enticing customers to choose offline shopping over online shopping is much easier when you combine Cash on Delivery and Free Delivery. As long as these options are available for customers, they won’t have troubles in making deciding whether to still push through with offline shopping assuming they stumble on an online ad by an online mall here in the Philippines. Just as long as the online mall will offer the same payment flexibility that Lazada is offering then they can be confident that they can lure those customers to try their website.