Lazada was just
launched in the country early last year. The famous Samwer brothers are under
their company Rocket Internet owns it. It is now only available in the
Philippines but also in key countries of South East Asia. Since the economy is
booming in most countries of South East Asia, they wanted to explore it in
Ecommerce. They are known globally for launching multiple ventures on a Region
wide scope.
That’s wherein
they found success and they wanted to replicate it in South East Asia already
tapped other regions. Online shopping is actually a common option already for
other countries, mostly first and second world countries. Before they started
to launch in the country, Ecommerce wasn't highly regarded yet. The local
online community wasn't prepared for online transactions yet. Some of us still
have limited online speed. Internet connection in our country compared to other
is actually slower. We are actually behind in technology up until last year.
Not everyone in
the country have his or her own credit card. Typically, online transactions can
only be done through credit card usage. Cash on Delivery of this online mall,
which allows any customers to pay in cash instead, eventually introduced
C.O.D.. This Cash on Delivery alternative payment method changed how the
Ecommerce landscape works in the Philippines Right now, most offline businesses
are now entering the online medium as well since the Philippines’ Online
Shopping Mall arrived in the country. It opened the eyes of local businessmen
about the potential of online business. What’s sad is that they needed
International business to show them before they believed in the power of having
an online business.
Not long ago
when Ecommerce was an almost dead industry while other countries were thriving
with it. The local online community who has online shopping capabilities still
said no to online shopping. Online shoppers who can pay via credit card don't
prefer online payment. It was actually hard for Ecommerce to grow along with
its situation. Only online classifieds reached full success among other local
online business. In the local online community, local online malls were never
given attention as compared to local online classifieds in the past. Probably
due to the fact that online classified ads have already an established
community as for online malls, they were just starting.
At that time,
local online malls were not common to see available in the local online
community. This full blown online marketing exposure was executed in order to
erase the past Ecommerce woes. No matter where you went in online, their brand
presence was felt. This paved way for them to get known immediately as a brand
to the local online users. What makes them standout is their overall online
shopping service to their customers. They’re offered Cash on Delivery or C.O.D.
payment methods comes with Free Delivery Availability as well. This also comes
with manufacturer's warranty similar to what traditional mall offers. So it’s
safe to say that it is pretty close to what traditional malls offer to their
customers.
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