Monday, July 22, 2013

Lazada Online Mall has more to offer

Online shopping wasn’t a well-known option for most Filipinos in the past. Online classified ads were the closest to a present local online mall. But then again, it’s more on a buy and sell website rather than an online mall website which directly sells to the customers. Last year was when Lazada Online Store was launched in the Philippines. Internet Giant Rocket Internet that is owned by the Samwer brothers powers it. They don't exist in the country only but also on other key countries in South East Asia. Since our Ecommerce industry competition is low and has a high potential due to economy rise, it made them decide to launch their own venture in the region.
                                                                                        
Rocket Internet is actually well known globally before they even launched Lazada in South East Asia. It's actually not new for other countries to conduct online shopping. Prior to their arrival, Ecommerce was slowly growing in the Philippines for the past couple of years. One reason why it is taking so long is that online users are not yet too prepared for online transactions.

Only a few have acceptable Internet speed. The ratio of credit card owners in the country is way low. Payments via credit cards are the most acceptable payment method by online stores. Luckily they introduced Cash on Delivery or C.O.D. that allows anyone to become customers For me, it changed how people perceive online shopping in the Philippines Today, more local offline business are now transitioning to online ever since they arrived in the country. Ever since they showed how online business could be successful in the country, local offline businessmen followed their success.

A few years ago, Ecommerce was really struggling due to a lot of issues as compared to other countries. The Philippines’ Online Shopping Mall had almost no one who are capable to pay online are willing to shop online. For the few who can conduct online shopping, not all of them are open to that idea. These issues made the growth of Ecommerce slow. Almost local classifieds were the ones that were entertained by the local online community in the local online industry; online shopping malls really never took off prior to Lazada's arrival.

No one was willing to invest in Ecommerce at that time since it wasn't regarded at all during that time. For them to conquer the Ecommerce drought, they executed full-scale online marketing campaigns. As a result, you can see them everywhere online. This helped their online brand to be recognized quickly than other usual brands that get to that point only after 3-5 years.

Their overall online shopping service made them and turned them into a standout among their competition. On top of their Cash on Delivery or C.O.D. payment method, they also offer free delivery to their customers. Customers will also get standard manufacturer's warranty that we usually get from traditional malls. On top of these, they recently opened PayPal payment method and even offered credit card instalment for BDO account credit card holders.



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