Sunday, April 7, 2013

LAZADA: All things reliable and more

Lazada – an online shopping website perfect for Filipino shoppers. You have probably seen its advertisements all over the internet. For some reason, they manage to show up in every social media site or website in general I visit regularly. Maybe it’s just a coincidence but it was only a matter of time until I eventually ended up on their site. You can only keep avoiding something for some time. While I was scrolling over its pages, I noticed how alike it was with the other sites I order from like eBay. I like the idea of getting something for a bargain. But when I saw Lazada, it was evident that I no longer had to stick to second hand bargains. They sell numerous products on sale It’s a shopping site you can access online that is available every day. With their secured online and various alternative payment methods catering to any possible payment scenarios to their customers, anyone can experience online shopping. As we all know, paying online is very different from offline. With online, a lot are considered first. To some online stores, they limit customers who are non-credit cardholders or non-Paypal account users, which is the majority population in the Philippines. This is one of the few reasons why Ecommerce never took off in our country prior to their arrival.

Filipinos are not equipped to do online transactions unlike other countries where it is already common for them. Since their arrival in South East Asia, Ecommerce industry took off. To many of us who are not aware, I just recently found out that Lazada is available in other countries as well in South East Asia. They are also available in countries such as Indonesia, Thailand, Malaysia and Vietnam. They are an online venture derived from the business model of Amazon, which is very successful in the United States. It is actually the goal of Rocket Internet, a huge Internet company owned by the Samwer brothers, to translate Amazon’s success in South East Asia.

It’s actually expected since Rocket Internet is widely known for copying online business models on countries that are lacking online services of other countries that do have it. It’s actually not a bad gig if you ask me. They are just making the world maximize the power of online services. On Lazada’s case, they are giving Asians a chance to enjoy shopping in online malls. What they did in Asia is tremendous. It opened the eyes of local businessmen to see the potential of translating their already successful offline business to online. This only helps them spread their reach in market audience. Hence, it provides them greater opportunity to grow their business. But what I like about Lazada the most is how they vigorously aim to provide the best online shopping experience to their customers. Their introduced Cash on Delivery payment method helped them tapped the untapped market in South East Asia. By allowing them their customers to pay in cash.



for more related post:
http://www.philstar.com/entertainment/2013/03/17/920617/e-shopping-lazada-phl
http://www.pinayrn.com/2012/08/lazada-philippines-review.html
http://www.tempo.com.ph/2013/03/lazada-promise-offers-quicker-online-shopping-experience/

No comments:

Post a Comment