Wednesday, May 29, 2013

LazadaPH: Online shopping is OK as long as we have the ball

How reliable can online store be? We all asks ourselves that same question whenever we are deciding if we will proceed within a transaction. Is it safe? Are we getting the best deal out of it? Well the best thing about online is that there price are always competitive. It may not be directly on the selling price all the time. But they do giveaway a lot of discounts and vouchers. As a result, overall price is trimmed down at times lower than SRP.

However, there’s always some downside in online shopping. It’s actually no secret that a lot of online frauds and scams happen almost everyday. It’s also not ideal for anyone to expose their confidential credit card details as they may be dealing with bogus online stores and end up having their details theft by hackers. In the Philippines, it’s beyond what’s the current issues being faced by other countries. Besides the trust factor, majority of the population can’t even conduct an online transaction. Only minority of the population owns a credit card, which is the conventional payment method to online stores. This actually is the very reason why online shopping or even the Ecommerce industry had a hard time expanding in the country. Good thing is that things are starting to shape on a positive direction. With the continuous expansion of online users, it is slowly increasing its potential to the Ecommerce market. Thanks to the high demands of affordable local brands of smartphones and netbooks, the local Internet users are now at an all time high. With this, Ecommerce started to rise even across South East Asia.

In the Philippines however, the online shopping trend started when websites like LazadaPH came into the online landscape. What they offered is beyond what competitors expected from them prior to their launch last year. They introduced the very first Cash on Delivery or C.O.D. on an online store. This is actually the perfect solution the online shopping woes that derailed Ecommerce’s growth for some time. This alternative payment method is truly a very bold move from a business perspective. More local online users are actually getting a hang on this option since it gives them flexibility on how they can pay. Since we have a very untrusting perception over online stores probably due to the fact that we are aware of the risks and disadvantages over the online store were dealing. It truly makes perfect sense on why they should offer Cash on Delivery in the country.

Based from their results, it paved way for them in infiltrating the local online market that didn’t even exist before. Another thing that made them standout among the competition is they are willing to waive the shipment fee as long as the transaction exceeds one thousand pesos. As a result, even if the local consumers are very comfortable dealing with traditional malls, it still gave them enough reason to try out online shopping. Overall, it makes it a desirable option over offline shopping since we don’t need to exert extra effort and that we can actually save more from buying in online stores.

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