Tuesday, May 28, 2013

Lazada PH: Appreciation on user interface evolution


What I like about surfing the web is the fact it entertains me. To be honest, going back to the old days, I only connect online whenever there is an assignment or project that requires research.Beyond that, I prefer spending my activities offline. But as technology got upgraded, so as the Internet capability support of this kind of technology. I think every year we take big step ahead in further improving the technology, which affects our lifestyle as well without even realizing right away. Do you still remember the days where people go outside to socialize, write a hand written letter or etc.? It’s true! And I think everyone in the generation who luckily saw the leap of old-tech era to the new modern digital era. Mobile phones where primarily a luxury in the beginning. Eventually, we adapted to it and became part of our lifestyle. That’s how quickly the change of pace was on this case.

As mentioned, we are always evolving and craving for something new. The questions we had for ourselves are always: “What’s next?” True, it helped our lives much easier and convenient. We can now connect to people from the other side of the planet in real time. Speaking of making our lives easier. We recently had a breakthrough in the country. Online shopping or the Ecommerce industry started to explode last year. Since the local people are now most of the time online. Thanks to the local smartphone brands and cheap netbooks, majority of the population are online at some point during the day. This made it logical for online stores giant like Lazada Philippines to be launched in the country early last year. Initially no one knew what they were and what they can offer to their customers. But as they started to progress with the help of their aggressive online marketing. They started to get recognized by the local online community and eventually started to have their own audience and followers. The thing made them successful in the penetration in local Ecommerce market is their Cash on Delivery alternative payment method. By offering this option, it allowed anyone to become online customers regardless if they have credit cards or not, which is the conventional payment method online.

But for me, since I consider myself as a very internet-savvy person. What I appreciate the most about them is their very friendly user interface. I’ve seen a lot of online stores International and now local. The way they presented their online store to their customers is well executed. Moreover, it is very easy to understand. In my own opinion, the way they structured their website is that even first time visitors or first online users won’t have a hard time understanding how to navigate their store. They also have a quick to load website despite having a lot of media files, which is usual for any online store. They rely on media files to bring more attraction and physical imagination on what they are selling. Relying on text-based format alone to describe their product won’t help them convert sales at all. But despite having these heavy loaded media files, they still managed to the make their online website fast and user-friendly.

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