Sunday, May 5, 2013

Lazada: Payment flexibility and over online shopping worries







It is hard to trust online stores nowadays. A lot of us have encountered or heard online scams, frauds, service mishandle, and etc. in dealing with online businesses. Although our goal is to have convenience, it is still inevitable to avoid mishaps in your online shopping experience. This maybe because a business is just a scam, period! Or you happen to be one of the unluckiest victims with a bad experience on particular online service. We are just slowly adapting to Ecommerce when we come to think of it. Good thing that there are some Ecommerce companies who are striving to improve on these unexpected mishaps when dealing online. Just for fun facts, online shopping trend only just started aggressively last year. We may have small online grey market stores such as Kimstore and etc. But we never had an actual online mall that we can consider almost near to what a mall can offer us. Most of the successful small online stores are just fixed in one niche. Most of them are focused in electronic gadgets. So how did it all begun in the Philippines? It started when Lazada mall was launched in the country.

Back then; no one even knew what Lazada PH was really about. The name itself doesn’t ring any bell in our local vocabulary. Worst part is that doesn’t sound near to an online mall in our local language. Good thing that when they arrived they were massively advertised online. Without it, I strongly believe Lazada wouldn’t make a mark or even a scratch to the success of other countries in Ecommerce. Besides their aggressive online marketing, you can pretty much see them everywhere you go online. But what made them standout are their huge selections. The number of their selections ranges from electronics to fashion. They have it all. It’s pretty safe to say that they are near to what a true online shopping mall should offer to customers. So how did they further enticed local customers to buy from their website? This counts the fact that majority of the population are unable to conventionally pay online via credit cards or Paypal account. Only a minority of the share does have these options to pay online. What makes it worst is that for the minority share, not all of them are willing to use their credit cards right away due to trust of having a secured line or simply just getting scammed directly by an online mall.

So what Lazada Online Store did is they offered Cash on Delivery payment method that allowed their customers to order anything from their website online. They only need to provide their shipment address and recipient of the order when they proceed with the checkout assuming they selected C.O.D. as their preferred payment method. Lazada doesn’t require to be paid upfront. They only require their customers to pay in cash once they have delivered the order package at their customer’s doorstep. This actually helped Lazada earn the trust of their customers as COD protects them from getting ripped off. Instead, it gives them advantages over Lazada, which is rare to be offered by an online store.

1 comment:

  1. It's sad that scammers were very rampant before. Good thing consumers are being smarter now and non-scammers are building trust and delivering well.

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