Thursday, May 30, 2013

LazadaPH: Online shopping better than ever


Internet has always played an integral role in the rise of technology. Although, technology can stand on its own, it made technology very compatible with Internet on their evolution of usage for the people. Nowadays, website browsing has become part of our lifestyle. I guess having a social media platform online gave us more reason to stay online rather than offline. Their greatest gift to us to me is the communication impact it did to our society. Countries from other side of the world have no more boundaries. It’s just a matter of connecting online and you can reach out to your loved ones that are very far away.

Plus, Internet is in real time so no more snail mails just to make sure your loved ones received your message. You can even interact with them on a higher level even in videoconferences on real time. The truth is that Internet has become a truly powerful tool available for us at our disposal. IT actually changed our way of living. A lot of people are now connecting online more often rather than when they are offline. Should people nowadays need something that they used to do offline can now be accessed online as well. It is a platform way more comfortable and lest time consuming. Online industries like Lazada PH have thrived handsomely to the people. The amazing thing about them is they just had launched their business last year leaving them on a perfect timing with the rise of local brand smartphones and affordable netbooks. With this, everyone is now available online most of the time. However, despite having these numbers and improvements, it wont is enough to establish an online store in the Philippines. What made them who they are their overall shopping experience offer to the customers. One thing to admire about them is their eagerness to ensure that the local customers get to trust them right away even for a short period of time or none at all. This prompted them to introduce an alternative payment method called Cash on Delivery. This payment method singlehandedly erased the old perception of online shopping having a bad impression. It’s no secret that everyone knows online frauds and scams come in and out in the digital space.

Although, C.O.D. or Cash on Delivery is already used in the past before by Food delivery, this was the first time it was ever offered by an online store. So why do there competitors don’t want to try this out? It’s simple, that risk from a business standpoint is way lighter or less of a burden for them. But for Lazada, that was just launched last year, it was the only clear way to make it work since they were not initially known in the past but rather more of a ghost. No one knew what Lazada were then, their name doesn’t actually ring any bells to any household.  So in order for them to make an impact, they need that kind of a bold move to indulge online users. Good thing that their gamble to offer Cash on Delivery panned out.

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