Lazada Online Mall: Perfect timing for launching an Ecommerce website

 

Ecommerce was always a challenge in the Philippines looking a few years back. A lot of local online stores where launched but many of them failed. I personally think the reason why they struggled in the Ecommerce game is that Filipinos are not yet prepared for online shopping at that time. I guess most of us were still hesitant to trust online stores. We have always been aware on the possibility of online scams. We are the type who prefers to go for a sure thing. Rather than gamble for something that is not guaranteed. I think its only natural from a customer standpoint that we get our moneys worth.

Ecommerce has always been a challenge for any business in South East Asia. Although the competition is very low, so as the market share. But Rocket Internet, a Internet Giant company known for starting up huge Ecommerce website, thought of this differently. They saw a gold mine. The only thing they need to figure out is how they can increase the market share. Other countries have high competition in Ecommerce. In the online world, whoever gets their first or showcase something new to the audience, most of the time hits the home run. So for them, it was only a matter of time that a big player will try the Ecommerce industry again. The thing in the past is that when other Ecommerce websites were launched in the country, our majority of the population is not updated in technology. Hence, low market share or audience online.

But nowadays, with the help of the rise of netbooks and local brand smartphones almost everyone in the country are online most of the time, which definitely increased the past market share significantly. It was actually perfect timing for website like Lazada Online Mall to be launched last year. Ever since their arrival not only in the Philippines but also in countries like Thailand, Vietnam, Malaysia and Indonesia, Ecommerce in South East Asia have risen. One of the key of their key success was their introduction of “Cash on Delivery” or C.O.D. to the local online community.

Moreover, this made online shopping possible for anyone regardless if they can paty the conventional way online via credit card or Paypal account. Lazada customers can visit their lazada.com.ph website and not worry about paying right way. No need to pay upfront, which is the conventional setup between an online store and an online customer. All the customers need to do is order from their website online and just leave their shipment address. After which, they just need to wait for their orders to arrive on their home that normally takes 2-5 days. As their orders are handed over to them, that is when they are only required to pay in cash. These way customers are guaranteed they’ll get in return the value of what they bought. On top of that, Lazada PH will waive any transactions that exceed more than one thousand pesos value.