Monday, May 27, 2013

Lazada: Ecommerce evolution in the Philippines


We all heard and known for quite sometime that Lazada was launched in South East Asia. Back then; I’m sure some of us didn’t realize that they would be this big within a year. A lot huge investors already invested on them. In the Philippines, no one even knew what they were about then. The name itself sounds foreign and has no catch as an online mall. But what made them speed up their brand awareness is their aggressive online ads. I’m pretty sure you’ve seen them around online pretty much everywhere. They are so aggressive on their online execution that it will be tough for someone not to see them in their browsing online.

Lazada is actually an online mall that offers huge selections similar to what an online department has to offer. But what made them popular and successfully penetrate the online market is their overall service to give their customers the best online shopping experience. They came in the country very prepared. As we all know, majority of the population are unable to conduct an online transaction due to the fact that they don’t have credit cards or Paypal accounts. These are the basic conventional online payment methods offered by a typical online stores dating back when online shopping started globally. Lazada didn’t only limit themselves to these payment methods. Instead, they introduced Cash on Delivery in online shopping. This payment method single-handedly eliminated the local online shopping woes that plagued the local Ecommerce industry.

Now that they offer their customers to pay in cash, there is no more limitation on how their customers can avail their service. This opened the door for the untapped market in online by previous Ecommerce business that failed to realize. After everyone was aware that such online store offers this kind of alternative payment method, it catapulted Lazada as one of the best choice to buy online. Cash on Delivery payment method gives less risk for customers and more on Lazada itself. No need to pay Lazada upfront. All they need to do is order anything they want from their lazada.com.ph website via Cash on Delivery payment method and just leave their shipment address. Once Lazada gets their order thru COD, they will process it within two to five days and have it delivered in your preferred shipment address. On top of that, Lazada is willing to waive the shipment fee as long as it exceeds one thousands pesos value of transaction. Also, just recently, they offered customers to pay in installment basis within 3,6, and 12 months of installment. This is actually one of the first in the online shopping scene in the country. Some of the local online users prefer traditional malls to cater to their shopping needs since it accepts installment fee. With Lazada Online Shop, they can easily buy huge amount items since they can pay it on monthly installment basis. It just shows that Lazada has still a lot of surprises in store for us. Personally, I’m very excited!

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