Monday, May 6, 2013

Extraordinary payment option only at Lazada

Since last year, Ecommerce in the Philippines has been slowly improving. Filipinos are now getting accustomed to shop at online stores rather than the traditional offline malls. It was actually a challenge prior to last year for the invasion of online stores in South East Asia. The most notable venture that was launched last year was Lazada and Zalora, both of which are under the Rocket Internet umbrella. South East Asia is actually a perfect region to tap in online since the competition is still thin. A lot of the reasons why it has no competition are due to the fact that not everyone is ready for Ecommerce to begin with. For Philippines’ case, most of us are limited in fulfilling conventional online payments. Only minority of the population are credit card owners or Paypal users. For the minority population who do have these resources for online, they are not settled in doing online shopping. It entails a lot of risks on their part after all.

Everyone is very aware of the online scams and frauds that are lurking all over the Internet landscape. We are known for being cautious, so knowing these possibilities doesn’t help convince us to opt for online instead of going to our traditional malls to go get what we want to buy. Good thing that when Lazada arrived in the country, they offered a game changing alternative payment method on their store. This payment method alone single handedly eliminates the current online shopping woes that plagued Ecommerce for so long. They called it “C.O.D.” which stands for Cash on Delivery. It’s actually a payment method widely used in the country already. But they were the first online store to offer such payment method. Conventional setup between online store and customers is that customers need to pay via credit card or Paypal. On top of that, online stores require the ordered items to be paid upfront first before they ship it out from their warehouse into customer’s address. With Lazada Online Mall, it’s a different case. Customers can order anything from their website and don’t pay right away.

All they need to do is leave their name and preferred shipment address. The “Philippines’ Online Shopping Mall” will ship it out and deliver at your address. Customers can pay in cash only after they receive their orders in real time. This setup actually eliminates the doubts of the customers about their credibility since no commitment is being required from the customers. They get to keep their money up until they receive their orders, which sound fair. Honestly, in my point of view this setup gives the online store the disadvantage. Besides this awesome payment method, they even offer to waive the shipment fee as long as you exceed the one thousand pesos transaction value. I think this made the difference in the Ecommerce industry. By giving Filipinos these options, it made everyone potential customers in an instant. As compared to if they only offered conventional online payments, only a fraction of the population would have even consider trying their online store.

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