So what’s been going on in the online scene lately? A lot of
online stores are being setup online since last year. From fashion oriented
online store to online malls, we see a lot of them in the local online scene
nowadays. It shows the improvement of Ecommerce over a year, which is
tremendous. Just a year ago, online shopping was never highly considered option
by the local online community. To them, it’s more of a risk than a convenience.
It’s actually hard for an online store to entice people to buy from them,
especially if customers have no background information about the online store.
In the online scene, credibility and reliability is gold. If an online store
has this reputation, it’s way easier for them to entice online customers to opt
for online shopping instead of traditional offline shopping. Online shopping
just started to get its recognition just last year.
Coincidentally, it’s the same year LazadaPH was
launched in the country. Since their arrival, various local online stores where
launched in the country. It just shows how local businessman needed a website
like Lazada to realize the potential of having an online business nowadays. In
order for them to stand out among the other online stores, Lazada offered an
innovative alternative payment method that will allow any customers to order
from them online and pay in cash. This is what they called C.O.D. or Cash on
Delivery payment method. By allowing this payment setup, it almost
automatically erases the online woes that plagued the Ecommerce industry of the
country for so long. Credit cards or Paypal account would not matter anymore
since they can pay in cash. As we were all facing the online shopping scene in
the past, the usual setup is that online stores require their customers to pay
first online before they can actually finalize the order and have it shipped on
the customer’s preferred address.
However, this is the reason why a lot of the online customers
do not trust online stores. There is still a chance that they can be scammed
online, which was the case for some. The good thing about Lazada online store is that they
make sure that customers are fully aware of what they offer. Thru their C.O.D.,
it shows how much they are willing to take the risk just for the customers to
try out their online shopping service. To them, they just want to make sure
that Filipinos experience the best online shopping they can get. By allowing
them to feel that customers have the advantage over the deal, it convinces them
to try it out. Converting these first time customers to satisfied customers is
their top priority. These satisfied customers then become a returning customer
for them. I think it is only natural for them to start building their online
relationship first to their local online customers. Once they get the trust and
reliability from their current customers, it may help them in the online scene.
Since these online customers can also help them thru word of mouth.
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