Are
you one of the local online users that just gets easily annoyed if you visit a
website and gave you a hard time accessing it? Of course, there’s always
website load speed and unfriendly user interface. But can you imagine these
websites and you go back in time when Internet was just starting to rise in the
late 90’s? Yeah I know, it’s way better than the old days website where it’s
just filled with pure text information. It’s boring unless you are not fond of
reading. But I guess, you wouldn’t be connecting online if you were not even a novice
reader. I mean why would you go online if you know it’s just all text and
reading material online? I think its more a necessity rather than a luxury.
Probably you went online in the past to may be conduct a research for work or
school.
Beyond
that, the percentage of online users who go online to be entertained was way
low then. It’s clear that we really came along way blasting back to the
present. The demands of technology and Internet usage have increased significantly
with the availability of affordable local brands for smartphones and netbooks.
The online audience in the country had truly increased over time. Thanks for
the arrival of Ecommerce website like Lazada
in the Philippines. Ever since their arrival early last year, Ecommerce started
to create noise in the local online community. Their introduced Cash on
Delivery payment method, allowed almost anyone to try online shopping on their
store without the conventional online shopping conditions such as payment via
credit card and up front payment before processing the customer’s orders.
With
this payment method, anyone can visit their website and order anything they
want and pay in cash offline. No need to worry about paying upfront. All they
need to do is just leave their address for the shipment. They can get to keep
their money up until their order arrives at their doorstep. This was actually
inevitable to happen for any company who offered or did what Lazada did. But
what makes them better than other online store besides these above the fold
online setup is that their website is very user friendly. Any first time
visitors won’t have a hard time browsing to their website. It’s very hard for
someone to get lost as they can always for to their internal search to see the
product they are looking for. Conventionally, a typical online store relies on
images and other media formats to enhance the impression of whatever they are
selling. Relying only on text format information will surely not entice a
potential online customer. Chances are it will force them not to buy from your
website at all. But with images and media formats uploaded on your website,
this will not affect the website load speed of the users. But with Lazada, they
still managed to have decent balance on having a very intuitive website full of
images while maintaining an acceptable website load speed
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