As a
consumer we always ask for what is the best for us. It’s only natural for any
person to be at ease on what makes the best situation for them. I mean is there
anyone out there that would hope the worst for them? That’s is highly unlikely
as we are designed that way. The same goes for online shopping. There are a lot
of initial flaws when choosing online shopping. On the other hand, benefits
from doing online shopping is quite clear. It gives consumers the convenience
that a traditional offline store won’t be able to give to their customers. With
online shopping, they can shop whenever they want. No matter what hour, it’s
always available at your disposal. Just as long as you have Internet connection
and an Internet capable device then you have no problem accessing online stores
where you want to buy. It can be done from wherever you want it to happen even
right in your bedroom.
Online
stores are also known to offer great discounts and other spin-off deals. They
have no choice since they need to give something above the fold to the
conventional customers who still prefer traditional shopping on actual malls. Ecommerce
actually had a hard time to emerge in the local online industry. While other
countries were booming in the early 2000, the Ecommerce industry growth of
Philippines seemed to be at pause. It was only last year when the local
Ecommerce industry started to take a 360 turn towards its rise. A lot of this
has something to do with the arrival of big Ecommerce companies like Lazada. Ever since they arrived in the
country, a lot of other local online stores emerged from nowhere.
Since
Lazada had no competition at the time, it opened the eyes of the local businessman
who initially thought of the online market as just minor market to prosper a
business. Lazada actually struggled initially like other Ecommerce companies
before them. It’s only normal for them to enter this similar adjustment since
most of these big Ecommerce companies are still getting a fell on how the local
online market thinks. One of their main concerns, which were expressly
addresses by the local online community, was their delivery service. The good
thing about them is they encourage customers to send feedbacks about their
flaws and strive to improve on a reported weakness on their business. But what
made them on top of their competition is their overall online shopping service
experience to their customers. Not only do they strive to sell their products but
also one of their goals is to make sure that their customers will get only the
best online shopping experience. Their introduced Cash on Delivery payment
method contributed dearly to their success. By allowing customers to order from
their website directly without having to worry about paying upfront via credit
card, which is the conventional payment setup between an online store and
customers. Customers can directly go the lazada.com.ph website and just leave
their address. They can pay once their order is delivered right at their
doorstep. Nothing else can make an online store reliable if the odds are way on
the customer’s side.
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