Monday, June 17, 2013

LazadaPH: One-sided deal that any customer can rely on

As a consumer we always ask for what is the best for us. It’s only natural for any person to be at ease on what makes the best situation for them. I mean is there anyone out there that would hope the worst for them? That’s is highly unlikely as we are designed that way. The same goes for online shopping. There are a lot of initial flaws when choosing online shopping. On the other hand, benefits from doing online shopping is quite clear. It gives consumers the convenience that a traditional offline store won’t be able to give to their customers. With online shopping, they can shop whenever they want. No matter what hour, it’s always available at your disposal. Just as long as you have Internet connection and an Internet capable device then you have no problem accessing online stores where you want to buy. It can be done from wherever you want it to happen even right in your bedroom.

Online stores are also known to offer great discounts and other spin-off deals. They have no choice since they need to give something above the fold to the conventional customers who still prefer traditional shopping on actual malls. Ecommerce actually had a hard time to emerge in the local online industry. While other countries were booming in the early 2000, the Ecommerce industry growth of Philippines seemed to be at pause. It was only last year when the local Ecommerce industry started to take a 360 turn towards its rise. A lot of this has something to do with the arrival of big Ecommerce companies like Lazada. Ever since they arrived in the country, a lot of other local online stores emerged from nowhere.

Since Lazada had no competition at the time, it opened the eyes of the local businessman who initially thought of the online market as just minor market to prosper a business. Lazada actually struggled initially like other Ecommerce companies before them. It’s only normal for them to enter this similar adjustment since most of these big Ecommerce companies are still getting a fell on how the local online market thinks. One of their main concerns, which were expressly addresses by the local online community, was their delivery service. The good thing about them is they encourage customers to send feedbacks about their flaws and strive to improve on a reported weakness on their business. But what made them on top of their competition is their overall online shopping service experience to their customers. Not only do they strive to sell their products but also one of their goals is to make sure that their customers will get only the best online shopping experience. Their introduced Cash on Delivery payment method contributed dearly to their success. By allowing customers to order from their website directly without having to worry about paying upfront via credit card, which is the conventional payment setup between an online store and customers. Customers can directly go the lazada.com.ph website and just leave their address. They can pay once their order is delivered right at their doorstep. Nothing else can make an online store reliable if the odds are way on the customer’s side.


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